25 mai 2010

American fatalism

Try to guess who wrote the following quote :
  • a) an average movie-goer, determinist and conservative, opposed to cultural changes, indulging in a personal narrow anti-intellectual taste?
  • b) a cinephile-friendly veteran scholar, with the intellectual imagination to dream up a better system for a worldwide cultural diversity?
I know it sounds easy, but it might be counter-intuitive...

"Even the films that play festivals and arouse great emotion and admiration in the audiences will seldom break through into the mainstream. There simply aren’t enough of those art-houses. [..]
However much people decry the crassness of Hollywood—and there’s plenty of it to go around—or denounce audiences who only go to the latest CGI spectacle, the simple fact is that the market rules. Indeed, if there were a truly free market, we probably would see far fewer indie and foreign-language films. Film festivals are supported largely by sponsors, and the films they show are often wholly or partially subsidized by national governments. The festival circuit has long since become the primary market for a range of films that otherwise never reach audiences. [..]
Usually when someone calls for more support of independent or foreign films, there seems to be an implicit assumption that all those films are deserving of support, invariably more so than Hollywood crowd-pleasers. If a filmmaker wants to make a film, he or she should be able to, right? But proportionately, there must be as many bad indie films as bad Hollywood films. Maybe more, because there are always lots of first-time filmmakers willing to max out their credit cards or put pressure on friends and relatives to “invest” in their project. There’s also far less of a barrier to entry, especially in the age of DYI technology. [..]
There’s no way that every deserving film will reach everyone who might admire it. Condemning the crowds who frequent the blockbusters won’t help open new screens to offbeat fare. If someone loves Avatar, as long as they keep their cell phones off, refrain from talking, and don’t rustle their candy-wrappers too loudly, as far I’m concerned they can go on believing that this is the best the cinema has to offer. Simply showing these audiences a film like A Serious Man, say, or Precious isn’t going to change their minds about what sort of cinema they prefer. To break through decades of viewing habits, such people would need to learn new ones, which takes time and effort. People’s tastes can be educated, but the odds are usually against it actually happening."
Answer in the comments below.


Related:

20 mai 2010

Stéréotypique

Les 15 méthodes de "l'usine à rêves" :
  1. Le laquage de la réalité
  2. La mécanisation de la créativité
  3. Farder la réalité
  4. Perpétuation du "rêve américain"
  5. Illustration exacerbée de l'individualism
  6. L'exposition complaisante des frustrations
  7. L'ambiguïté idéologique
  8. La manipulation des émotions
  9. La falsification historique
  10. Une fallacieuse "esthétique"
  11. L'oppression de la femme
  12. Le racisme
  13. La mithridatisation de la violence
  14. La naïveté et l'invraisemblance des mises en situation
  15. L'inadéquation entre les sujets traités et la problématique du peuple américain
Guy Hennebelle, in Les cinémas nationaux contre Hollywood, 2004

"Le cinéma américain utilisant avec habileté les personnages clés du roman et du théatre du siècle dernier a créé des héros correspondant à sa vision violente et 'humanitaire' du 'monde du progrès'. Hommes magnifiques, forts, honnêtes, sentimentaux et implacables. Femmes indépendantes, maternelles, sincères et compréhensives. Sa structure de communication fonctionne grâce à une série d'éléments qui sont : l'utilisation du vedettariat, la mécanique des intrigues, la fascination des genres et des divers trucs publicitaires."
Glauber Rocha, in Ciné Cubano, n°52-53

"Cinquante ans après la Révolution d'Octobre, le cinéma américain règne sur le cinéma mondial. (...) Actuellement faire un film, c'est raconter une histoire comme on la raconte à Hollywood. Tous les films se ressemblent. L'impérialisme a donné naissance à un impérialisme esthétique. (...) Notre tâche est de nous libérer des chaïnes d'images imposées par l'idéologie impérialiste à travers tous ses appareils : presse, radio, cinéma, disques, livres."
Jean-Luc Godard

“If you live in France and you have written one good book, or painted one good picture, or directed one outstanding film, 50 years ago, and nothing ever since, you are still recognized as an artist and honored accordingly… People take their hats off to you and call you "maître". In Hollywood – in Hollywood, you’re as good as your last picture. If you didn’t have one in production in the last three months, you’re forgotten, no matter what you have achieved ere this. It is that terrific, unfortunately necessary, egotism in the makeup of the people who make the cinema, it is the continuous endeavor for recognition, that continuous struggle for survival and supremacy, among the newcomers, that relegates the old-timers to the ashcan.”
Erich von Stroheim, Eulogy for D.W. Griffith (1948?)

19 mai 2010

Red is the new Black (ironic)



Punishment Park (USA, 1971, Peter Watkins)

+


CopperCab (YouTube, 15 April 2010)

=

Born Free - M.I.A. (France, 26 April 2010, director Romain Gavras)


+


Notre Jour Viendra (France, 2010, Romain Gavras) Cannes 2010 Marché du Film

Ironic citation (live in situ)

15 mai 2010

"Auteurs" back in Public Domain!


The website mubi.com, formerly known as "TheAuteurs.com", after a couple year of "beta testing", finally figured out that they didn't hold the exclusive patent for the word "auteur" in America, and changed their brand to a less megalomaniac name!

They imagined that auteurism could be a capitalist corporation, and that slapping the logo "auteur" on their products would automatically make any movie, regardless for the effective control the director had on the whole production, a "film d'auteur". Film theory is that easy in the USA. You can buy yourself legitimacy if you don't have any. Gerald Peary even rewrites history in his documentary on American Criticism and made Andrew Sarris the inventor of auteurism! But when your audience doesn't even know that non-English languages exist, that there is a film press in other countries... you can get away with pretty much anything. So why not do it if you can.
That's how you destroy the cinephile culture in a country, to replace it with star-system fandom which every critics continue to feed year after year. They don't have no "auteurism" in Hollywoodland, the monster they've created is Actorism.

Pauline Kael didn't care about the proper theory, she had an auteur-radar in her guts. The Paulettes didn't care. And that's how you arrive at a cultural state where "auteurs" means "my favourite directors", "cinéaste" [French translation : filmmaker] means "cinéma enthusiast", "montage" [editing] means "metaphorical collage", "Tradition de Qualité" means "mediocre independent art films"... That's the kind of "healthy culture" they firmly believe they get. But if you don't do anything against the spread of deception, you get the cultural climate you deserve.

Last month I received a telling email from TheAuteurs, an impersonal publicity spam asking me to vote for them to win a Webby award (whatever that is). The visual was saying something like : "if you like Hitchcock, Scorsese, Godard, Kubrick, Renoir, Coppola... vote for our website" (or whichever well known auteurs of the same stature). So basically they don't expect to win an award for the work they authored themselves, film reviews, VOD distribution... they don't ask if we like what they actually do to deserve one, they just skip that part and go directly to the source and steal some of the fame off of someone else's hardwork. Clever marketing indeed. Nothing unusual. But it reveals a certain mentality.
It's like if the Academy awarded the Best Picture Oscar to Rotten Tomatoes for syndicating film reviews so admirably, and granting that film a 99% at the tomatometer! Way to go living off of someone else's success.
In China they say that if you point at the Moon, the fools will only look at the finger pointing at it...

Apparently they did win that award. I guess the fans did like the namedropping. And they wanted me to believe it was an obscur website with low traffic... Good job!

I had high hopes when they announced in Cannes last year to offer FREE streaming of films restored by the World Cinema Foundation. And when they accepted my project of a yearly roundtable to discuss important issues, internationally and collectively, called Epilogue. Unfortunately these were one-shot stunts to fill the "air-time" (which they are dedicated to pack densely and quickly). Doing these things once a year is more than enough, and they didn't repeat the exercise, or just forgot about it, which is worse. That is not the level of commitment towards Web 2.0, open access, and educational cinephilia I expected from this self-appointed "auteurist" source. But we have different priorities most obviously, and irreconcilable cultural barriers. Their loss!


Now by liberating yourself from the cumbersome legacy of "auteurism", you're free to go full blown commercial, without the guilt of calling it "auteurism". They will continue to link publicity stunts, press kit marketing and vacuous blurbs, they will sell VOD of whatever movies they fancy, auteurs or not, in the hope to become Netflix or RottenTomatoes.
Never underestimate the appeal of populism in American "culture".

Could have become the rebirth of SERIOUS, INDEPENDENT film culture online in the USA...

As long as American film critics won't do their job by taking into consideration the structural flaws of the system they feed, the international context they live in, they won't have a relevant presence in World culture. (Not that they'd care if they don't; it doesn't matter cause American Film Criticism is #1 in America!) While they would normally have the prerogative (because of the overall power of their film industry) to claim top spot in film culture as well... Only Hollywood is capable to truly influence the (popular) culture throughout the world. Why American Film Criticism can not?


Anyway, welcome back in the public domain to our cherished word "auteur"!




P.S. this kind of cynical provocation is not enough to shake up the complacent inertia that paralyzes the cinema intelligentsia. And by calling it "arrogance" and "elitism" (because sarcasm is too tough for the delicate nature of people whose job is to give a thumb up or down in a wink to months of hard labor) they will feel better about themselves and look away from the long-overdue necessary introspection that might shatters their illusions. That's also called "denial".

12 mai 2010

Maronniers cannois

Critic at work

This time of the year again... Le Festival de Cannes!

I can't wait to read what critics from around the world think about their hotel room, the color of their accreditation badge, the waiting time before the projection, the elitism of art films that lost touch with the mainstream entertainment-consumers, the lameness of the selection (so much worse than what they usually review every week on their domestic distribution market!), the length of the standing ovations, the number of screenings they walked out of, the made up controversies, the irrelevance of the palmarès, the trivia about the stars' little whims, the wildness of the yacht parties...

...anything to fill the void of film culture, the absence of criticism, and the blindness of viewers who ignore what to look at on the screen.

Abbas Kiarostami, Apichatpong Weerasethakul, Jia Zhang-Ke, Takeshi Kitano, Hong Sangsoo, Lee Chang-dong, Manoel de Oliveira, Mahamat-Saleh HAROUN, IM Sangsoo, Wang Xiaoshuaï, Lodge Kerrigan, Cristi Puiu, Pablo Trapero, Christoffer Boe, Frederick Wiseman... more all the potential discoveries in the debut films.

This sounds like a good sample of the filmmakers creating the best cinema at the moment.
Not just this year (or this quarter, since Berlin and Venice take the other seasons of the year). Not a grandiloquent statement about the cinema of a decade, or the future of cinema. Not a comprehensive survey of the totality of the best films of 2010. Not a flawless selection without disappointments.

A festival is a showcase of great cinema, a good glimpse at the cream of the crop. You won't see that many films with excellence brought together anywhere else... and if you still feel like whining about something, you probably don't know what art means in cinema.

06 mai 2010

Second Class Film Distribution

If the audience was the first and only one voting for the popularity of films, I would trust the "invisible hand of the free market" (supply/demand direct self-regulation, if such thing is conceivable for cultural goods)... unfortunately, films are pushed into a niche depending on preconceived formats and speculations. There are films born under a lucky star, because they are engineered since the start to become an easygoing mainstream commodity that will fit all. Ultimately successful or not at the Box Office, they will enjoy the easy life, every step of the way, thanks to money and an influential protection.
Then there are the underdogs. Not only they struggle with a Spartan budget, and a less appealing final product due to cheaper production value, but once the film is all done, they also have to face a second class distribution that is sure to bury them. When you make an art-film, a challenging film, a non-conventional film (or even a commercial drama or documentary in a foreign language) the maximum audience base that it could reach in theory is already much more limited than any mainstream drama. This is an empirical fact : people interested in mainstream entertainment will always outnumber the art film scene. That's how humanity works, there is more demand for distraction than for pure culture. Nothing wrong with that, and we can't blame the press for not attracting enough public...
Even if admissions were free, and every potential viewer was available and willing, this maximum niche would still be in minority, even for the greatest films. In fact it is generally the opposite we expect. The movies attracting the most comprehensive audience are usually rather mediocre artistically. But it's OK. I respect this law of the market, each get the popularity they deserve. And art doesn't require the democratic majority to leave a mark in history.

However, what bothers me is when the market is forged artificially to favor a certain class of movies and intentionally undermines the self-limited success of other films. Even if this corruption of the system is more or less legal, by way of injecting amounts of money that smaller producers/distributors could never match, it is unfairly killing a competition that couldn't even claim a dangerous share of the cake under ideal conditions.

Why refuse an equal chance to reach the audience to all films? The audience will make a free choice and each film will get the audience share their popularity/quality deserves. Art films are not stealing any sizeable audience share from the big blockbusters, so why deny them an accessible distribution, for the sake of cultural diversity?



COMMERCIAL CONFORMITY = ProBuzzMARGINAL NICHE = KillBuzz
1st Class
(anything by major studios, mainstream appeal, formulaic format, TV-cast compliant)
2nd class
(Independent projects, Non-domestic imports, Documentaries, Short films, Experimental cinema)
  • Lose censorship board certification (complacent) Less restriction, bigger demographic allowed in
  • Harsh censorship board certification (discriminatory) more restrictions, smaller demographic allowed in
  • Comprehensive nationwide marketing, 2-6 months ahead (TV, mainstream press, radio, WWW, specialized press, billboards...)
  • Limited, regional marketing, 1 week ahead of release
    (specialized press, few blogs)
  • Quick release, scheduled far ahead
  • Delayed release, long time after the post-production is completed, always subject to last minute postponed date without re-scheduling
  • Public/commercial release
    open to everyone, everywhere
  • Discreet release
    Festival circuit only, for professionals, or at selected art-houses, cinémathèques, in capital cities only
  • Plethoric numbers of prints to flood the market on 1st weekend (>1000 prints) many version available for accessibility (dubbed, subbed, and original)
  • Few prints, circulated around on the circuit, degrading the projection over time.
    (only subbed version or original)
  • Worldwide simultaneous distribution
    (critical mass of screens, optimisaion of the initial marketing buzz, global zeitgeist vibe)
  • Local distribution
    (limited release, few cities, few screens, spaced out tour circuit)
  • Widest screens, largest auditoriums, best sound quality, proximity, accessibility
  • Smaller, older screens, tiny, older theatres, far away, poor sound quality, poor print quality (due to their scarcity)
  • Longer theatrical run if successful
    (most numbers of shows per day and per week and per year) Take-the-money-and-run carpet bombing that outshines everything else around
  • Expeditive, fragile theatrical run if survives the 1st weekend (1 or 2 weeks without special aids, or a dedicated commitment of non-profit oriented exhibitors)
  • Quick DVD release (to benefit from the theatrical buzz and marketing investments), marketing as big for DVD than for theatrical release (junket, TV, advertising)
  • Direct-to-video (skipping the public theatrical screenings) or DVD imports only (not distributed locally) or DVD release incognito (only mentioned in few specialised press, blogs)

At the very least, the standard ticket price, equal for every show and every film, is one of the most fundamental basis for the democratisation of film culture. It's not because they are rare that we pay more to see them. It's not because their budget is bigger than they charge us more. Unfortunately this equal footing at the box office is changing, with the 3D shows, the Imax shows, the gala screenings...


This alternative market isn't marginal because only unpopular or unsuccessful films are herded there. The commercial circuit is full of flops! And commercial flops get the same fair distribution scope as blockbusters.
The artfilm market is marginal because it is marginalised in its very conception, before the films get a chance to seduce an audience and become popular and successful and profitable. There are great art films, mass-appeal gems, that are buried in this second class distribution route just because they were not endorsed by the "commercial system".

All this contributes to make an originally small potential audience even smaller, by discouraging the expecting fans, by killing the buzz, by tiring out the anticipation, by denying visibility, by outshining its publicity, by giving a worse experience to the few who eventually make it to a screening.

The mainstream fans have it easy, everything comes directly to them without any effort.
The artfilm fans need a lot of efforts and patience and attention to catch the rare screenings available... when the films are available at all.
This is not fair.

Of course, film critics don't care about that, cause they have their private press screenings, junket invitations, gala screenings, they go to festivals, or more generally live in an active cinéphile city... these are privileges that the widest majority of their readers don't enjoy!


In a society supporting the development of culture and protecting its easy access, we should never let money become a factor in the visibility of work of art! Either because it costs more to make for the smaller filmmakers, or because its underdog distribution is treated unfairly, or because it costs more (in time and money and effort) to the audience to pick one film over another one. These conditions leave the market decide what type of culture gets a chance to touch and influence the population. Big studios choose what popular culture will be, and they choose to dumb it down. The cinephile culture is condemned, under these circumstances, to stay a rarity reserved to the elite and the privileged. It is a minority, but it shouldn't be a ghetto.

05 mai 2010

Imposture 2


Jean-Luc Godard & Anna Karina dans Cléo de 5 à 7 (1962/Varda/France)



Interview Jean-Luc Godard & Anna Karina, 20 après, chez Ardisson "Bains de minuit" (25 Dec 1987, La Cinq) extrait complet à l'INA 10 min 30 sec
JLG : Mais moi tout ce que je pouvais donner, c'est des films. Mais un film, bon, c'est rien.
ARDISSON : Alors c'est à cause de ça que vous vous êtes quittés, finalement? C'est parce que vous n'aviez pas assez à lui donner, peut-être, non?
JLG : Et puis je copiais. Je voulais faire comme... Je me disais, après tout, il y avait Orson Welles et Rita Hayworth, Sterbergh et Marlène Dietrich, Renoir et Catherine Hessling... Bein je me disais... moi aussi! Donc c'est un modèle, et puis on voit que après ce modèle permet de faire certains films et puis que les films après ont du mal à repasser dans la vie, et que ça a jamais bien marché.

MALUS COPYCAT MALUS WANNABE MALUS ARRIVISTE MALUS DEGUEULASSE MALUS

  1. Needing TV to reunite with your ex-wife after 20 years : CHEAP
  2. Making Anna Karina cry : LOW
  3. Showing off on TV how you used your actress as a social access to a superficial model of celebrity, right in her face : PRICELESS (?)
Il ne suffit pas de copier les génies pour en devenir un.
Imiter c'est se tromper deux fois : une fois en recopiant mal, une autre en se perdant soi-même.

Voir aussi :

Forgotten Obsolete English Words #4 : Auteur

Well it's kind of a borrowed word from French, but it's not the definition in French language that is obsolete, it's the English rebranding.
Auteur : nom masculin. (Littré)
  • Cause première d'une chose. L'auteur de toutes choses, Dieu. L'auteur de cette guerre. Il est l'auteur de sa fortune.
  • Inventeur. L'auteur d'un procédé.
  • Celui, celle qui a fait un ouvrage de littérature, de science ou d'art. Il ou elle est l'auteur de ce tableau.
  • Principe, origine, source
  • English translation : author
Auteur : French, originator, author, from Old French autor, from Latin auctor (Merriam-Webster)
  • see : author
  • an artist (as a musician or writer) whose style and practice are distinctive
  • a filmmaker whose individual style and complete control over all elements of production give a film its personal and unique stamp. (Dictionary.com)
  • a film director regarded as the author of their films (Compact Oxford English Dictionary of Current English)
Author : 14th century. Middle English auctour, from Anglo-French auctor, autor, from Latin auctor : promoter, originator, author, from augēre to increase (Merriam-Webster)
  • one that originates or creates : source.

The dictionaries have it right! Why is impossible to get auteurists and more generally film critics to agree on a consensual definition here?


LITERATURE (for comparison with a less controversial art)
If you're the original creator of an œuvre, you're the author.
If you have your book written by someone else, a ghost, you're not the author.
If you compile citations and other stolen material, you're not the author.
If someone extracts from you oral stories in a faux-dialogue, you're not the author.
If you ask someone to write the dialogue for you, another the event timeline, another the descriptions, another the plot, another the character psychology... you're not an author.
If you rewrite an old book, you're a plagiarist, not an author.
If you paraphrase history, you're an historian, not an author.
If there is a team of correctors, editors, advisers, publishers, publicists, censors who rewrite, rephrase, redact, patch up, fill in, shorten/dilute, hype up, sensationalise, dramatise, or generally butcher up your work after you've handed out the manuscript and right before publication, you're not the author; you're not an author.


CINEMA (highly controversial art to date!)

Now apply this concept to cinema, keeping in mind that literature is a WRITTEN medium, therefore the literary writer authors a WRITTEN œuvre. An author of cinema, which is an AUDIO-VISUAL medium, does not author a written script but an AUDIO-VISUAL mise en scène (the quintessence of the FILM medium), which is also SPATIAL and TEMPORAL.
This personal style, this unique stamp, this filmic signature is a cinema-specific aesthetic based on (original) spacio-temporal formal ideas.
The subject is secondary, in film art, if it is not immediately translated into a typically cinematic form, i.e. mise en scène. (Barely mentioning political ideas in a dialogue, or using onscreen character's worldview as your own, never adds substance to cinema auteurism).
However, absence of politics and worldview never stopped painters who retreated into abstraction or pictorialism to produce a great œuvre. A great cinema auteur could make great art out of anything, any topic, any genre, any stories... precisely because auteurs express their medium-specific stamp through mise en scène, an original mise en scène they own.


Besides, movies can also be made without a real auteur in charge. Just like you can publish books without a real writer!

27 avril 2010

Miroirs


Nenette (2010/Philibert/France)



Creature Comforts (1989/Park/UK)

26 avril 2010

Hollywood 2009 - World Cinema Stats (15)

After a major economic crash, 2 strikes, and the threat of online piracy... you would think Hollywood would go bankrupt by now. Can you see the impact of the repetitive crises on the ever-growing economic prosperity of the Hollywood movie business? No? That's because there is none. Even though the attendance and revenues are on a constant rise, Hollywood still needs to whine every year when a crisis comes up, like if it was the end of the world. Why should we cry for Hollywood really?
Don't be fooled by the manipulation of overblown phenomena in the PR communication of these corporations. They fight to "protect" the copyrights (read "profits") stolen by pirate movies... but they refuse to give a decent share of revenues to their screenwriters (who own part of the Intellectual Property)! They complain about the effects of the economy on film production and they raise the admission price and the stars salary! They complain about the protectionist quotas hindering the free market in the world, and they prevent any penetration of foreign culture at home! They think the internet is a threat to the movie business and they appropriate this new platform to commercialise it! Hypocrisy rules... as long as consumers are ready to believe.


Does it look like such dire straits that LACMA shall shut down a $200,000/year budget film program? Is there no tycoon willing to spare an ounce of their profits to sponsor the projection of world cinema in LA? Is it possible to find a patron of the arts who invests in cinema for a non-profit project without any budget pressures, content control, bottom lines and yearly renewable financial commitments? You know, supporting culture for itself, not expecting any form of return in publicity or revenues from it...
Meanwhile the website The Auteurs sponsors a French cinema retrospective with a French Beer! Bring foreign cinema to American kids, yes, but don't forget to push alcoholism and consumerism or else it's not worth it. WTF? That's what you get when you let the private sector run cultural programs... Refusing the involvement of State government is one thing; if only private investments can be responsible and motivated by education only.



The MPAA has released last month the new statistics for 2009 (PDF). A new improved press release, with fancy graphs. Last year (2008 PDF), they added a graph for the number of individual admissions (people in the audience), while up to then they only published the revenue generated by Box Office sales (money in the bank) to show the success of movies. Finally catching up with the more complete stats released publicly by the CNC.

Even going beyond, with a survey of movie goers by ethnicity (such listing is considered inappropriate in France) and income (France does job types instead, because of our money taboo)! But still no segmentation by nationality, by debut films, by co-productions, by budget, or even by dissociating Canada from USA...

I would like to know how many movies made in Hollywood are not in English language! The USA prides itself of being multi-racial, fostering a meltingpot of different languages and cultures... How many movies are aimed at the latin American immigrants? How many movies in Korean or Farsi, European languages, Asian languages?

The concerns of the MPAA reside on whatever products (made domestically or bought in) is distributed, rated and viewed on the American soil. To figure out the proportion of domestically made commodities and foreign imports is of no interest to them. And to prove that this competition report is destined to investors, it only shows the shares of films owned by the major studios (members of the MPAA) opposed to "all the rest" : a free-for-all category (independent studios, foreign distributors). This survey oozes the "Us v. Them" mentality : how awesome we are doing, and how much more market share we need to steal from our competitors.

For the really pertinent statistics we need to turn to Screen Daily or Screen Digest (which are unfortunately not in open access like the CNC is).
Clearly with this kind of stats (which unfortunately stands as the national spokesperson for all American cinema) doesn't portray an objective and comprehensive state of cinema exhibition and consumption.

The MPA was formed in 1945 in the aftermath of World War II to reestablish American films in the world market, and to respond to the rising tide of protectionism resulting in barriers aimed at restricting the importation of American films. [..]
Since its early days, the MPA, often referred to now as "a little State Department," has expanded to cover a wide range of foreign activities falling in the diplomatic, economic, and political arenas. The Motion Picture Association conducts these activities from its headquarters in Los Angeles, California and from key offices in Washington, D.C.; Brussels; São Paulo; Singapore; and Toronto.
MPA (Asia Pacific ) website
The mission of the MPA (overseas public relation of the MPAA) is to fight online piracy (in their mind, every single pirate user who watches movies because they are free, are all lost consumers who would have bought the price of a ticket if piracy didn't exist...) and to push aggressively, yet legally, the overwhelming presence of American movies everywhere in the world. Meaning : to kill protectionist quotas on local markets, to make sure Hollywood blockbusters can expand its mass aculturation worldwide, with cheap "art".


If you care about cinema, well the art not the industry, I mean world cinema : Cinema as an art in our (global) culture, then you should care about how the films you enjoy to watch and write about got the chance to get made in the first place and found a way to your eyes (being funded, filmed, acquired by distributors and circulated through the public circuits for you to watch them anywhere you are) in spite of the many commercial incentives not to make art but a popular commodity. You should care about what Hollywood does (and does not) on the world market to suppress cultural diversity and the prosperity of local culture. You should care about all the films you don't get to see, about all the films the press doesn't publicize, about the films not even accepted at festivals. Film culture is larger than the few hundreds "celebrity films" making the headlines every year.

If you care about the films you love, don't look at your navel, indulging the privilege you had to watch such or such film. How many other people can watch the films you write about? How much longer will auteurs continue to make films at your discretion if they are only seen by critics and professionals, and are not given exposure on the public sphere?

25 avril 2010

Tournage ironique


Le Mépris (1963/Godard/France)


Fake (2010/Houres/France) pour Barclays, Agence Nicolas Schlovzky (vu chez Culture Pub)

24 avril 2010

Imposture 1


Jean-Luc Godard adore faire le pitre à la TV. Extraits télévisuels récoltés et compilés depuis différentes sources dans un but non-lucratif et strictement critique, notamment dans l'émission de Canal+ "Godard à la Télé 1960-2000" (1999) réalisée par Michel Royer.
Stéphane Zagdanski : "Jean-Luc Godard est le représentant principal de l'imposture cinéphilique" (in La Mort dans l'œil : Critique du cinéma comme vision, domination, falsification, éradiction, fascination, manipulation, dévastation, usurpation, 2004)

lire aussi :

23 avril 2010

Auteurist v. Cinephile (Dan Sallitt)

Dan Sallitt makes a timely addition to the ongoing debate around "bygone auteurism" : Auteurist backsliding

I couldn't be happier to see root auteurism fighting back and claiming ground. Even defying American positivism to introduce a dose of "negative energy" in the CareBear condition of the PC reviewer! This was all too beautiful to be true.
Unfortunately, by the end of the fifth paragraph, the guilt was too strong, and the American populism in "American auteurism" rushed back to the rescue and burst this introspective examination. If the split personality seems to enjoy a durable osmosis in French auteurists, the American Superego (of intellectual criticism) can never totally overcome the empire of the subjective Id (guilty repressed entertainment)...
Yet, Sallitt still manages to conclude his post with a hopeful kickback from the Superego.

But all this inner conflict is a lot simpler than that. At least from my point of view. A lot of the irreconcilable struggle he faces stems from a displacement of terminology causing artificial tensions that should never exist.

There are three profiles at play here : the auteurist, the filmgoer, and one unnamed (the cinephile).
First, the definition of "auteurist" is slightly overstated. This alone generates most of the pathology observed in the usage of the English word "auteurism". When he says "the auteurist" he means "the cinephile", almost every time. As if "auteurism" was an activity (watching movies) rather than a specific discipline (a school of thought).

"There are as many variations on the auteurist aesthetic as there are auteurists"
Clearly, here he means cinephile, as "auteurism" doesn't preclude any particular aesthetic confession. Auteurists might champion different auteurs, or disagree on who gets called "auteurs"... but it doesn't split the discipline itself (auteur-oriented film studies). Either you're auteurist or you're not. When critics fight over "auteurism" as an aesthetical trophee, they misinterpretate what "author" means. The evaluation of auteurs, is not part of auteurism, it comes from the larger discipline called art criticism. It's the critic in the auteurist who wants to evaluate. The auteurist's role is limited to find the personal stylistic signature. In theory, to the pure auteurist (who is not critic), every auteurs are equal; there is no preferences possible amongst artists who express their genuine inner style. Auteurists could eventually judge the amount of honesty and truth in each auteur's tentative expression... but it would not be an artistic or emotional ranking. If we have a ranking amongst auteurs, it's because critics assessed it, critics well versed in auteurism.
Les Jeunes Turcs were all at once, cinephiles, critics, auteurists, and filmmakers, which explains why a hasty conflation of their deeds might be confusing. What their cinephile side was responsible for in their journalistic oeuvre was not on the same level as what their auteurist, or filmmaker side did. They did certains things out of pure passion (fandom preferences), others for cold theory (critical assessments). This is not a proper "split personality" as much as it is the result of a rich personality acknowledging the fact that the human mind is not one-sided, one-dimensional but operates on several level at the same time, without causing conflicts or the crash of the system. We deal with objective and subjective judgements on daily basis, if only when saying how good the food served was. You can choose to be honest, or to be affable, it won't split your personality. In society you may play-pretend. In criticism, you shall admit which side made the judgement, and qualify that evaluation, whether it was motivated by cinephile love or by examinable analysis.

Bad auteurism creeps in when critics abuse of rhetorics to cover up and self-justify a subjective preference by constructing a seemingly rationalised argumentation.
That's why a fallacious argument in intellectual communities is harder to dispute (and more important to dispute) than the clueless fanboy who will claim a widely-recognised masterpiece is just bad.

"A strong auteurist position is necessarily based on the conviction that the system, though it has money to buy craft and talent and the freedom to deploy them to best effect, is highly likely to produce a mediocre product unless a good director intervenes."
Yes!!! I'm happy to hear this.
There are some who think there is artistic genius in the industrial entertainment business which purpose is to keep producing safe, consensual stories containing stars with predictible audience responses (by repeating successful formulae ad nauseum and abandonning for ever attempts that failed once) ... and there are auteurists. I don't think that by giving artistic credit to "the system" by any stretch of the imagination is going to benefit the great art of cinema. Although that's probably why there is a misunderstanding on what "the system" actually corresponds to, and what cinema is supposed to be. Everybody says cinema is BOTH an art and an industry. This is unquestionable. But there are many ways to watch cinema, and to talk about it. If all you seek in movies is maximum laughters, maximum emotions, maximum entertainment and awe, short of which you'll be bored, it's unlikely you'll ever see "art" in anything you watch, even if you happen to see an art-film. However, if you pretend to seek art in cinema, then popular success, entertainment value, means of production, star system, personal pleasure, whether you find them or not in your individual relation to the film, shouldn't influence in any way your aesthetic appreciation of the artistic merits achieved by the filmmaker. It's not because you're a human like everyone else in the audience, that the movie triggers emotions in you on cue, that you get sucked in on a subjective level, that it is impossible for an auteurist to extract ART and only art in this industry. It takes self-control, critical thinking, experience and practice obviously, but that's why critic is not a job any audience member can do... it takes efforts.


"So, in theory, auteurism is at odds with a general, all-purpose love of movies."
Why? Indeed, auteurism is a discipline of aesthetic studies that doesn't depend on gut-feelings. Love is the realm of cinephiles. Auteurist preferences and cinephiles preferences aren't based on the same criteria. But I don't see why love would interfer with the integrity of an auteurist judgement. You can be both cinephile and auteurist at the same time, in the theatre or when you write an article. Whether what you write comes from your cinephile side or from your intellect is your conscious choice.
You may love your own children and still be severe, demanding, critical with them for educational purpose, for moral guidance, by honesty, or simply out of love. Are you capable to deny a kid's greed for candy, because there are higher purposes than the immediate satisfaction of physical craving? It's not because your gut desires it badly that it's Good for you in absolute terms. This is not a negation of love, this is not a split personality. You just need to make 2 rooms in your brains for the Pleasure Principle and the Reality Principle, and your psyche will be ambivalent but stable and above all... reasonable.
Auteurists can perfectly indulge unlimited passion for movies, but when it comes down to write about it seriously, it is critical to clearly define whether it's your guts speaking about emotions or your brains speaking about reflection. Can you figure whether the film you're watching only matters to your personal enjoyment or if it bears wider importance to your work? Well, it implies knowing the distinction between autobiography and exegesis...



Sallitt apologetically calls this resistance to the system a "negative energy". This is so full of repressed guilt and disconfort with a challenge to authority. This subjective term already establishes "positivity" as "supporting the system that feeds you". Why would a critic conceive the opposition to a norm in a negative way?
First, there is no need to feel guilty about movie-love, about screen-fascination, about feeling entertained by spectacle. This is only a source of conflict if you feel guilty about this type of pleasure. Film studies never negate or exclude such pleasure as an experiential intake, however film studies discriminate such feelings when used as evidence or arguments. There is no inner conflict of personality between enjoying badly crafted films and enduring complex masterpieces, unless the clash is located in your values (i.e. mismatching satisfaction with aesthetics and vice versa).
Pleasure only inhibits intellectual appreciation if you give it more importance than it deserves, if you allow pleasure to compete with aesthetics on equal level. Again, you may love your wife infinitely more than Albert Einstein, but readily admit that she is not the best nuclear physicist that ever existed. It won't offend anybody. There is no possible competition between objective evaluation and emotional price. Saying a film is enjoyable and saying a film is aesthetically superior are two distinct propositions.
The split personality is only pathological when both sides try to compete on the same level, and alternate at the dominant position of control.

One of the major problem in film culture is people thinking that art and industry are one and the same, are on the same level or are easily interchangeable.

I was quite disturbed to hear Emmanuel Burdeau, rédacteur en chef des Cahiers, declared a few years ago, he didn't consider himself a cinéphile. It was a shock, and it became a revelation the more I thought about it. I thought "cinephile" was the holy Grail, that every filmgoer strived to attain this coveted level of ultimate dedication to cinema. But it kind of makes sense for Burdeau in particular and for critics in general to dissociate their role from the distinct condition of a cinephile. (Well, root cinephilia is a heavy heritage in France... some of the original cinephiles are still alive, and they make sure to remind us that it was a whole different world back then)
It doesn't mean critics don't love films, it doesn't mean critics don't watch as many films as cinéphiles. It's a matter of perception of the act of film watching, and what you personally draw from it.

That's why I like when Sallitt says
"People who are turned off by routine cinema product usually take up a different profession."
This is probably a natural selection that divides film culture early on. The more cinephile-oriented filmgoers turn towards promotion (cinematheque, conservation, programation, distibution, production, or biased reviewing). The less cinephiles turn toward (Academe or objective criticism).

20 avril 2010

The lazy way out (2)

Adrian Martin: "I have spent much of my life looking at the question of Hollywood, and turning it over from different angles. It does not take so much of my time now, simply because I have made the personal decision that I want more to look at world cinema, experimental cinema, and other more overlooked forms. But it is certainly safe to say that I have been through every available position and emotion that a critic can take and experience in relation to the ‘passion for Hollywood’: defending it, rejecting it, rationalising it, exploring it, becoming disenchanted with it, becoming re-enchanted with it. Now, I feel I am ‘out of the cycle’ of this difficult passion. Like many critics, my interest in the resistant streams in world cinema has steered me more towards the true American independents: not the Sundance or Miramax camps, but people like James Benning, Yvonne Rainer, Travis Wilkerson, Jon Jost, and many others. In the semi-commercial cinema, the only Americans I really defend today are those precisely ignored (for the most part) by and in America, and discovered elsewhere: Ferrara, James Gray, Larry Clark, Monte Hellman, Elaine May." (IndianAuteur #7, Nov 2009)
This oblivious approach is, alas, "the easy, lazy way out!" (see : "cinéma d'auteur blasé (1)")

Godard replies :


Paraphrase (replacing the word "worker" by "artist"):

Who "directs" [met en scène] the cinema market in the world? Hollywood controls most of what gets screened, either directly (free market) or indirectly (through appealing propagandist marketing).
The word "direct" is loaded. Even the way I try to "direct", to fight against the law of supply and demand, is strongly conditioned by what I was taught in school, in the media, in the conformist film press.
Oppressed filmmakers are given 15 sec or 3 minutes in the media to speak up : "What do you think of the film market? what do you think of your condition of non-commercial filmmaker?" But who can give an answer in 3 minutes when you've been deprived of visibility and public speech for so long?
Intellectuals who have the means to make CRITICISM, since the exploited artists don't, we must approach them and listen to be able to transmit their words. We know they aren't allowed to speak in general, or in the films, on television.
It shows the three social forces in struggle on the film market : the exploiters, the
oppressed, and "those who are fed up". Instead of describing the individuals beforehand, it first describes the masses, and the power struggle of the masses.
The accusation is often brought against us : "you want to make film criticism for art-cinema but people don't understand". It's not that simple. First, it's normal that seeing the way film criticism is printed, that even well intentioned critics might be considered unproductive. I think our challenge is not to write criticism "in the name of auteurs", we should first speak in the name of cinema.

Where is the right to criticize?
The exploiters (Hollywood) never tell the exploited (non-commercial artists) how they exploit them. So WE tell it. It's precisely us, the news, cinema, television, the press, who enter this discourse of the exploiter, who does tell the exploited.
Because that's what cinema, novels, the press and television do : they tell. Those of us in the field should find a new way to tell, so that we might finally say something else, beyond the conformist talking point and complacent tolerance for spectacle that have been insidiously installed by the crowd-pleaser exploiter : the Hollywood system.

16 avril 2010

Ruptura irónica


Escuela de Cine del Uruguay (Marzo 2010) Pablo Riera

Ironic Trailer

Ironic Commercial


"So Obnoxious" (March 2010, U by Kotex)

read in the NYT (15 Mar 2010)

14 avril 2010

The critic who cried wolf (3)

Why do I find Gavin Smith's 2010 "neo-history" unconstructive?


So basically, Film Comment whines about the lameness of international film festivals : this has become a familiar tune amongst snub critics who would like to think that their personal taste is above whatever the entire community of artists can collectively put out on the festival circuit.

It is part of the critic's role to evaluate the film production and sift the good films from the bad films. It is also inevitable that personal preference will lead critics to favor certain films or certain filmmakers for their unique qualities. And critics may put more emphasis on this quality rather than that quality, but overall they all should, more or less, agree that at least some sort of quality evaluation makes cinema greater. Thus great films or great filmmakers must have a recognizable talent, skill or inspiration that other critics could not entirely dismiss (even if it doesn't correspond to their subjective preferences). This is the basis for universal aesthetic standards in Art.

Artists create their work, and critics evaluate them. That is how the world works. Not the other way round. It's rather absurd, I think, to criticise artists for what they do not make...

What I'm saying is that the critics' job is to judge what is out there, what has been effectively made, produced and (in the best case scenario) distributed. They are not entitled to speculate on what contemporary artists are "expected" to do at this point in time, if cinema should shed skin one more time, if it's about time for new aesthetics to form... It's the artists' call whether they want to be followers or innovators! (and there is nothing to be ashamed of to be a follower; I'll come back to that)
Critics must be after-the-fact witnesses. They don't create anything, they do not initiate anything. This is one very important distinction that keeps each in its place, in the (already unbalanced) artist-critic relationship. Artists have everything to lose, they put themselves and more on the line, they take chances, they risk a career... while critics somehow grant themselves the right to judge them, at the show of a thumb, without the slightest accountability in the workplace, in society or in regard to history. Critics have the easy job. Don't abuse the privileged position you're offered to have a reserved space within the Art scene. Critics ought to deserve this privilege by minding their own business without interfering with the natural evolution of aesthetic maturation in history.

Gavin Smith goes a step too far, when he suggests that today's artists are not good enough (I beg to differ with his opinion), that they don't make anything "new"... as if there was a rule in Art history saying that you're not artist enough if you don't surprise the critics. He takes the problem from the wrong angle.

Look up the pantheon of cinema masterpieces, it's full of films that didn't pioneer a new aesthetic trend, films that are not one-of-a-kind, filmmakers that were not lone wolves. It is disingenuous to suggest that the quality of today's cinema depends on this factor.
Of course, everyone is happy and proud when cinema renews itself, when new forms are invented; at least hardcore cinephiles are welcoming such brutal changes (producers and audience aren't as adventurous). But the novelty escalation (always racing after the never-been-done-before) is not how Art history built upon. There are times for breakthrough and times for development to exhaustion of a given style. Artists decide whether they had enough, they are the ones with their finger on the pulse of society, they are the ones projecting themselves in the future. Society gets the art it deserves. If our society sucks, art will reflect it. That's how we should perceive these things.

We don't get a series of great Films Noir, Westerns, Musicals if artists get tired of a "standardized" style, not to mention Comedy or Melodrama. Are there no masterpieces in these long-lasting "genres"? Were they exclusively the very first film of its kind, or could masterpieces still be made long after its precursors? And I'm only talking about the most common "prefab formats" of mainstream cinema. If this is true for the most conformist side of cinema, then the more exclusive and shorter movements in art-cinema may also bath in the same water for a while before moving on. Yes, there are cases where more than one masterpiece emerge from the same aesthetic movement, even in art-cinema!

Blaming the "genre" or uniformity shall not make any cinema greater.

Needless to say that being first doesn't mean securing greatness for posterity. Being a "lone wolf" doesn't mean greater. What he admires in them is their unique talent, not them being necessarily first or impossible to imitate. History is full of "hopelessly sui generis" wannabe artists who never accomplished anything significant, or just not as much as certain "followers". Testing and failing is part of Art unfortunately; for others to avoid following the dead ends. The romantic idea of the "lone wolf" is just a myth to sell books...

Calling for a "Tradition de Qualité" re-evaluation, I'm all for it! But blaming the right culprits would prove to issue more constructive results.
And even before getting into the Tradition v. Innovation argument, I flat out disagree with his contention that art-cinema is poorer today. A "half-empty glass" syndrome.

I think this is a misleading portrayal of reality, a very selective conception of "art-cinema". Someone should write a heavy dictionary to define the many acceptions of this term in English language... Cause most confusion stems from the mismatching territories covered by the word in different people's mouth.

So what is art-cinema, when Film Comment says enough with the tradition of quality? I'm afraid the issue isn't as clear-cut as when Truffaut used it. The problem is that the "art-cinema" fringe was engulfed by the mainstream, appropriated, digested, also perverted, and popularized. For the best and the worst. This is a sign of cultural evolution. However, so many people who think they make "art-cinema" because they copy the styles of the old art-cinema don't realise they are still operating under the mainstream certification. Making art-cinema today is not like making art-cinema decades ago. Art evolves faster (even with the long lasting sheep trends) than its vulgarisation in popular culture.

I agree with Gavin Smith that a large portion of actual art-cinema (which we could identify with the critically acclaimed festival auteurs) has been slowly orbiting the Mainstream magnet closer and closer as their career progressed; and I've been saying this for a long time now. What critics have accoustumed themselves to call "auteurs" and "art-films" are simply no longer the visionaries they used to be.
Again, there is nothing wrong with giving a try at more conformist genres. Artists might be tempted to make more money, or reach out to a wider audience, or succomb to the seductions of tradition if they want to. If the best artists start to make boring films it's a loss for cinema, but we can't blame them for making something they feel more comfortable doing. The idea that artists are responsible for the greatness of cinema, a lifetime commitment (and if they give up trying they fail our expectations) is another mistaken conception.

Nonetheless, he chose to point finger at someone... If cinema is self-indulgent (taking a long nap for 30 years?) do you really believe that blaming art-film auteurs and international festivals could change anything?
If artists lost their mojo and fell back on the complacent format, there is nothing we can do about it, except to wait for better artists to come along. You won't force lame artists to become visionary by poking at them. You won't make Art appear spontaneously by calling its name in the desert. Critics do not control the destiny of film culture.

When Cahiers did it (in 1954), les Jeunes Turcs put their balls on the table and went on to make better films THEMSELVES! that's why it was OK for them to speak out on this extra-criticism matter.

*IF* cinema is mediocre today, whatever international festivals screen is the best we can get, anywhere, any time. It's much superior (diversity, challenge, risk) to what distributors show on the commercial screens.
An American critic should understand this divide between the artistic production and the public availability of great art-cinema... better than anyone else. You couldn't even dream of a comparable line up to the Rotterdam festival in an American festival, let alone on the theatrical circuits! The creativity of art-cinema filmmakers disappointed you? Big fucking deal... You wouldn't even show them to your public if they were good enough! The Lincoln Center alone won't accomodate all the American audience deserving GREATER cinema. What imaginable commercial pressure had the NYC Film Forum, waiting on for 5 years before the first American screening of Sokurov's The Sun, for a one-shot one-week run?

Why would artists care to make great art if you only show Hollywood movies anyway??? So you are demanding on quality control, but you let other countries feed the artists? America doesn't need to contribute to provide a decent exposure and livelihood to art-cinema artists but it can still tell them what to do?

Funny how I can see BIGGER, more urgent problems in the situation you whine about than to blame festivals and auteurs who still do a better job than distributors, art centers and the specialized film press! Who are we kidding here? I wish a Film Comment editorial had the power to change the face of art-cinema worldwide... but since it's already an impossible task for Film Comment to fix the shortcomings at home, I won't hold my breath for it.
I'm going to assume this editorial was an April's fool... right?


Sorry, I'm talking "off the cuff"... that's what makes exemplary PRINT criticism nowadays (unlike anything we can find on the blogosphere).

Please, someone email me when Film Comment writes an editorial on the glass ceiling of American distribution for foreign films. Maybe we'll talk about pulling a Truffaut then.



Read the full "the critic who cried wolf" saga here : 1 - 2 - 3 - 4 - 5

07 avril 2010

Egypt : mother of Hollywood


"Melody Aflam : Titanic" (2010/Mohamed Hamdalla)
TV Commercial by Leo Burnett Cairo (Egypt), for a TV channel, Melody Entertainment, showing exclusively arab films. The Oscar statuette is a mummy!
via Culture Pub (not only Titanic, but Se7en, Dance With Wolves, Rocky and Braveheart)