Try to guess who wrote the following quote :
- a) an average movie-goer, determinist and conservative, opposed to cultural changes, indulging in a personal narrow anti-intellectual taste?
- b) a cinephile-friendly veteran scholar, with the intellectual imagination to dream up a better system for a worldwide cultural diversity?
I know it sounds easy, but it might be counter-intuitive...
"Even the films that play festivals and arouse great emotion and admiration in the audiences will seldom break through into the mainstream. There simply aren’t enough of those art-houses. [..]However much people decry the crassness of Hollywood—and there’s plenty of it to go around—or denounce audiences who only go to the latest CGI spectacle, the simple fact is that the market rules. Indeed, if there were a truly free market, we probably would see far fewer indie and foreign-language films. Film festivals are supported largely by sponsors, and the films they show are often wholly or partially subsidized by national governments. The festival circuit has long since become the primary market for a range of films that otherwise never reach audiences. [..]Usually when someone calls for more support of independent or foreign films, there seems to be an implicit assumption that all those films are deserving of support, invariably more so than Hollywood crowd-pleasers. If a filmmaker wants to make a film, he or she should be able to, right? But proportionately, there must be as many bad indie films as bad Hollywood films. Maybe more, because there are always lots of first-time filmmakers willing to max out their credit cards or put pressure on friends and relatives to “invest” in their project. There’s also far less of a barrier to entry, especially in the age of DYI technology. [..]There’s no way that every deserving film will reach everyone who might admire it. Condemning the crowds who frequent the blockbusters won’t help open new screens to offbeat fare. If someone loves Avatar, as long as they keep their cell phones off, refrain from talking, and don’t rustle their candy-wrappers too loudly, as far I’m concerned they can go on believing that this is the best the cinema has to offer. Simply showing these audiences a film like A Serious Man, say, or Precious isn’t going to change their minds about what sort of cinema they prefer. To break through decades of viewing habits, such people would need to learn new ones, which takes time and effort. People’s tastes can be educated, but the odds are usually against it actually happening."
Answer in the comments below.