Affichage des articles dont le libellé est Fallacy series. Afficher tous les articles
Affichage des articles dont le libellé est Fallacy series. Afficher tous les articles

04 septembre 2012

Misleading Choices and Pseudo Free Will (Iyengar)

Sheena Iyengar: The art of choosing (TEDglobal; July 2010) 24'08"
Sheena Iyengar studies how we make choices -- and how we feel about the choices we make. At TEDGlobal, she talks about both trivial choices (Coke v. Pepsi) and profound ones, and shares her groundbreaking research that has uncovered some surprising attitudes about our decisions.
Sheena Iyengar studies how people choose (and what makes us think we're good at it).
We all think we're good at making choices; many of us even enjoy making them. Sheena Iyengar looks deeply at choosing and has discovered many surprising things about it. For instance, her famous "jam study," done while she was a grad student, quantified a counterintuitive truth about decisionmaking -- that when we're presented with too many choices, like 24 varieties of jam, we tend not to choose anything at all. (This and subsequent, equally ingenious experiments have provided rich material for Malcolm Gladwell and other pop chroniclers of business and the human psyche.)
Iyengar's research has been informing business and consumer-goods marketing since the 1990s. But she and her team at the Columbia Business School throw a much broader net. Her analysis touches, for example, on the medical decisionmaking that might lead up to choosing physician-assisted suicide, on the drawbacks of providing too many choices and options in social-welfare programs, and on the cultural and geographical underpinning of choice. Her book The Art of Choosing shares her research in an accessible and charming story that draws examples from her own life.

False assumptions :
  1. Make your own choices
  2. More options => Better choices
  3. Never say no to choice
* * *


Malcolm Gladwell: Choice, happiness and spaghetti sauce (TEDtalk; Feb 2004) 17'34"
Malcolm Gladwell : Detective of fads and emerging subcultures, chronicler of jobs-you-never-knew-existed, Malcolm Gladwell's work is toppling the popular understanding of bias, crime, food, marketing, race, consumers and intelligence.

Malcolm Gladwell searches for the counterintuitive in what we all take to be the mundane: cookies, sneakers, pasta sauce. A New Yorker staff writer since 1996, he visits obscure laboratories and infomercial set kitchens as often as the hangouts of freelance cool-hunters -- a sort of pop-R&D gumshoe -- and for that has become a star lecturer and bestselling author.

* * * 

Baba Shiv: Sometimes it's good to give up the driver's seat (TEDxStandford; May 2012) 9'48"
Over the years, research has shown a counterintuitive fact about human nature: That sometimes, having too much choice makes us less happy. This may even be true when it comes to medical treatment. Baba Shiv shares a fascinating study that measures why choice opens the door to doubt, and suggests that ceding control -- especially on life-or-death decisions -- may be the best thing for us.

Baba Shiv studies how “liking” and “wanting” shape the choices we make, and what that means in the world of marketing.

* * * 

Barry Schwartz: The paradox of choice (TEDglobal; Jul 2005) 19'40"
Psychologist Barry Schwartz takes aim at a central tenet of western societies: freedom of choice. In Schwartz's estimation, choice has made us not freer but more paralyzed, not happier but more dissatisfied.

Barry Schwartz studies the link between economics and psychology, offering startling insights into modern life. Lately, working with Ken Sharpe, he's studying wisdom.



Related :

17 mai 2012

Art of Argument

Carol Tavris (Social psychologist and author) video 30'51"
TAM 14-17 July 2011 Las Vegas 

Hahaha. This is the history of the widdening, entrenched rift between anti-intellectuals and intellectuals ! LMAO

People who cannot fathom they ever be wrong speak confidently the most ridiculous bullshit, and when they're asked to revise their judgement and aspire to higher standard, they cling to conservative values and start rejecting anyone disagreeing with them, in complete denial of being in error. Rather than admitting to being wrong once, they unconsciously (in the best case) repress this process of redemption and reparation to indulge in their wrongdoings, self-justifying everything necessary to keep a straight face and carry on pretending they're right and everyone else is out to persecute them, while all it takes is to correct oneself, be grateful for learning something new and move on to a more enlightened life. 

This is especially true for people who hold important offices, like newspapers editors, leading journalists, famous critics, scholars... They prefer to surround themselves with yes-men who agree to anything they say and pat them on the back all day long (what's an "intellectual" without a good ego-massage?), rather than having to publish a correction that would put a dent on their shiny armor, and virtually question their legitimacy for being there in the first place. Futher down the line, they evolve to adopt trivial errors and defend them with aggressive energy, making a passing comment (which they didn't care enough for to think it through properly) become the unassailable core of their belief. From then on, it's impossible to discuss anything rational with them. They've become totally immune to reality, fact-checking, science, statistics, books, reasoning and philosophy. That's the price to pay for being overtly proud once (saving face for the occasion) and failing to seek truth instead.

Intellectuals we could look up to are ones who have the humility to accept corrections, suggestions, recommendations and don't feel insulted (or like their world is shattered by it). Casually striding along their merry intellectual ways by acknowledging mistakes is part of the learning curve and makes you stronger.
Justifying your mistakes wins you a verbal joust (in appearance, if at all) on the short term, but makes you weaker on the long run. 

I feel sorry that the ones in the wrong have no sense of humour or self-derision to deal with confrontational arguments more casually. As Carol Tavris says, you have to treat people who make mistakes with special attentions to the point where you have to apologize for pointing out to a mistake or concede that their bullshit may not be entirely deceptive... And this happens at the highest levels of society, in politics (political debates), in religious factions, in scientific arguments, as well as film criticism of course. Oh! the unwavering self-righteousness of those in the wrong. 

Handle stupidity with respect and devotion, or else... they throw a fit and threaten to refuse to welcome corrections. Very mature. Is that what we've come down to? Treating like precious divas the people who corrupt culture and constantly degrade the level of intellectual discourse, otherwise stupidity wins and we're not allowed to win an argument. Riiiiiight. Babies must have their ways. Always. That's very mature. Idiots have the easy life I see, and nobody cares for the damage they do to reason and culture. This is the evil of blissful "Positive Thinking", where everything must be positivized, where any position (even the ones proven wrong or the offensive ones or the self-contradictions) can be justified by any means necessary, and should be respected for that. Where "Freedom of expression" becomes "Legitimacy of non-sense". Sorry, but that's not the same thing. You're allowed to EXPRESS everything you like, but it doesn't mean that whatever you say IS RIGHT. Some positions are debatable amongst intellectually honest people, as a matter of taste disagreement or in the case of multiple compossibles. BUT. There is also such a thing as a universally recognized error that anyone intending to participate to an intelligent debate can agree on. And these are position that no-one may duck behind.


Related:

01 février 2012

Critical Fallacy #13 : Inconsistent Standards

FIGURE SKATING

Old system (until 2005) detailing individual judges notes (1997 European Figure Skating Championships; Paris) :
Meaning of the marks : 0 = not skated ; 1 = very poor ; 2 = poor ; 3 = mediocre ; 4 = good ; 5 = very good ; 6 = perfect and faultless
Average mark (mean) for Technical Merit : 5.73 | Standard Deviation for Technical Merit : 0.1
Average mark (mean) for Presentation : 5.83 | Standard Deviation for Presentation : 0.07 
New International Judging System for Figure Skating :
Judging in figure skating is inherently subjective. Although there may be general consensus that one skater "looks better" than another, it is difficult to get agreement on what it is that causes one skater to be marked as 5.5 and another to be 5.75 for a particular program component. As judges, coaches, and skaters get more experience with the new system, more consensus may emerge. However, for the 2006 Olympics there were cases of 1 to 1.5 points differences in component marks from different judges. This range of difference implies that "observer bias" determines about 20% of the mark given by a judge. Averaging over many judges reduces the effect of this bias in the final score, but there will remain about a 2% spread in the average artistic marks from the randomly selected subsets of judges. (Wikipedia
A Standard Deviation of 0.1 is what Figure Skating calls "subjective" or "observer bias"!

* * *

CINEMA

The year-end poll (LA Weekly-Village Voice) works quite similarly to the old figure skating system. Except not really...
  • unlike everyone else, 47 reviewers out of 95 don't believe The Tree of Life is Top10 material (or didn't watch it)
  • 54/95 don't believe that A Separation is Top10 material (or didn't watch it)
  • 61/95 don't believe that Melancholia and Certified Copy are Top10 material (or didn't watch them)
  • 64/95 don't believe that Uncle Boonmee is Top10 material (or didn't watch it)
  • 69/95 don't believe that Mysteries of Lisbon and Margaret are Top10 material (or didn't watch them)
  • 70/95 don't believe that Drive is Top10 material (or didn't watch it)
  • 71/95 don't believe that Take Shelter is Top10 material (or didn't watch it)
  • 74/95 don't believe that Meek's Cutoff is Top10 material (or didn't watch it), yet they all end up in the final "Top10"
Films don't need to qualify to enter the "competition" (contrary to Cannes), EVERY film distributed in the USA is eligible (which is about 560), left to the voters's discretion (though if reviewers were to rank a predetermined set of 10 titles... the result would be just as ridiculous). There are not 10 certified judges, but 95 random people who happen to get paid for their whimsical opinions in the press (including the infamous Dan Kois! lol). Voters didn't even see ALL nominated titles that others are ranking as the best of the year. (See Presumptuous Best Film in the World)

#1 The Tree of Life : 48 mentions / 307 points
Average score (mean) [48 ballots, including 5 unranked ballots] : 6.4pts out of 10 | Standard Deviation : 2.6
Average score (mean) [95 ballots, including the 47 ballots ignoring that film] : 3.2pts out of 10 | Standard Deviation  : 3.7

Which means that the top ranking contestant of the year was only scored by 48 out of the 95 judges; therefore half of the judges didn't even deem it worthy of a 10th place on their top10. Which is ludicrous if we're considering the election of the cream of the crop of a given year.
The maximum score would be 950 for a film ranking 1st on every ballot. The winner gets less than a third of the best possible score! The 10th film (Take Shelter) gets less than a 1/7th of the perfect score. That's how wide the discrepancy runs within just 10 ranks. Basically it means that there is no consensus at all (not even a 51% majority!!!) on which film (or which 10 top films) should be elevated above the rest. Because reviewers don't know what they are judging, and only defend their arbitrary, whimsical, random, uneducated taste. This is not judging. This is not evaluating. This has nothing to do with a "consensual" poll.

The standard deviation is huge! In figure skating it was 1 or 2% of the total mark, here it is between 40 and 115% of the total mark!!! Meaning that movie reviewers can't agree on the estimation of the one "best film of the year". To me, it spells total absence of a common value standard, therefore invalidates the very purpose of tabulating a CONSENSUAL poll in the first place... If voters don't use a common standard to pick contenders, adding up the votes will NEVER produce a significant result !!! Just deal with it, embrace your subjectivity, and stick to publishing individual ballots then.
If half the voters pick their favourite apple and the other half picks their favourite orange... the winner will be either the popular apple or the popular orange, but either way  half the voters will count for nothing in the final result. This is not a consensus. It looks more like a polarized presidential election than a convergent critical evaluation.

The cynics will say that rating figure skating is easier, that cinema is an art and not a sport, thus even more sensible to "subjective evaluation". Although Olympics judging is harder to appreciate than to look at the finish line screen shot in horse racing, precisely because all contestants are very close in technical skills (figure skating qualifications have very high standards contrary to populist Movie competitions). 

To be honest, a Top10 (scoring from 1pt for 10th place to 10pts for 1st place) is not equivalent to the figure skating system, which starts at zero for failure. A 10th spot on a Movie Top10 is not failure, but it could get the film ranked as low as 154th on the final list; which is the lowest in the top third of ALL FILMS OF THE YEAR (basically one guy thought that film was Top10 material and it ends up barely better than 66% of all the 560-some films of 2011). We're not really dealing with the cream of the crop here, at least not according to the evaluation standards of this panel... Anyway, the difference with figure skating is that the final score fluctuates between 132/950 (10th rank) and 307/950 (1st rank); instead of between 5.6/6.0 and 5.9/6.0 for skaters (for a single skater in the example above, but is representative of the range of marks in the final stage of the competition).

J. Hoberman (who didn't vote for The Tree of Life) sees this poor result as a validation of his own taste. Although all the other films (much less controversial) received an even weaker consensus! Comforted by the fact he didn't want Malick to win, the article he wrote to comment the result of a poll his newspaper organized is an apologetic message to his readers for such a "high-brow" film topping their poll... Or pander to his broadest readership should I say. 


My point is that competent sport judges roughly agree on which contestant is great and which one isn't podium-worthy. While in film culture, people who posture as "judges certified to grant year's-best ranking" may find the same film either a masterpiece or a total failure. This is not what should happen when evaluating art. Respected art critics agree more or less on the best artwork, and nitpick with as much subtlety as figure skating judges (minimal standard deviation). They might argue about the respective ranking within a top10, which top10 material to rank above another top10 material.

I don't think anyone should agree 100% on which single film is THE best of the year, or THE best ever... because picking only one over other comparably worthy contenders is too difficult (be it The Tree of Life or Citizen Kane...). We don't ask critics such an exactitude. But when limited to the few dozens praise-worthy films distributed in a single year, electing the 10 best ones must be roughly consensual around 15 or 20 contenders at least (not 160 possible candidates depending on the voter's point of view). Is cinema evaluation just as random as picking 10 titles from a hat? It would seem so when we look at these results...
Regularly we can read editorials saying that there aren't ENOUGH "good movies" each year to make a satisfying line up in Cannes or any other major festival... yet at the end of the year there isn't even 50% of the voters to agree on which ones are these few award-worthy titles! WTF?


And I'm not even factoring in the lackluster line up of the American Distribution schedule, or the titles elected in this final top10 (that are not necessarily my own idea of a "Best of the Year")... 


Related :


21 décembre 2011

Quote Whores Fail


Best adjectival reviewing of 2011. 
This really translates what the documentary is about. 
Thanks movie marketing and movie reviewers! 
(cynicism intended)

15 novembre 2011

Intuition, Reflection (Kahneman)

Daniel Kahneman, recipient of the Nobel Prize in Economic Sciences for his seminal work in psychology that challenged the rational model of judgment and decision making, is one of our most important thinkers. His ideas have had a profound and widely regarded impact on many fields—including economics, medicine, and politics—but until now, he has never brought together his many years of research and thinking in one book.
In the highly anticipated Thinking, Fast and Slow, Kahneman takes us on a groundbreaking tour of the mind and explains the two systems that drive the way we think.
  • System 1 is fast, intuitive, and emotional; mostly below consciousness (innate reflex, natural instinct, learnt symbolism, acquired experience)
  • System 2 is slower, more deliberative, and more logical; activated automatically if a lack in System 1 occurs (abstract thinking, corroboration, swift investigation, logical processing)
Kahneman exposes the extraordinary capabilities—and also the faults and biases—of fast thinking, and reveals the pervasive influence of intuitive impressions on our thoughts and behavior. The impact of loss aversion and overconfidence on corporate strategies, the difficulties of predicting what will make us happy in the future, the challenges of properly framing risks at work and at home, the profound effect of cognitive biases on everything from playing the stock market to planning the next vacation—each of these can be understood only by knowing how the two systems work together to shape our judgments and decisions.
Engaging the reader in a lively conversation about how we think, Kahneman reveals where we can and cannot trust our intuitions and how we can tap into the benefits of slow thinking. He offers practical and enlightening insights into how choices are made in both our business and our personal lives—and how we can use different techniques to guard against the mental glitches that often get us into trouble. Thinking, Fast and Slow will transform the way you think about thinking.

Related:

18 avril 2011

Critical Fallacy 12 : Spoiler alerts

THIS IS A SPOILER ALERT, BE WARNED : If you are afraid that words might steal your virginity, close your eyes and stick your head in the sand before reading any further. Don't watch trailers, don't listen to P.R. talking points, don't watch actors' TV promotional tour, don't read newspapers and reviews, don't read synopsis and ratings, don't read film criticism or film studies, don't go to film school. And if you like biopics, documentaries and movies based on a true story : do not watch the news, ever.
Host: "My own opinion about spoilers has long been that if a film is actually spoiled by revealing plot details what you have is a bad film. Can I take you to agree with that? [..] What do you think about the notion that the second time you watch a movie is actually the first time because you're not preoccupied by following the story?"
Jonathan Rosenbaum interview (The Marketplace of Ideas, 20 Feb 2011) 57'34" [MP3]
Rosenbaum demonstrates an incredible patience and politeness facing the deplorable questions of this affected radio host!
The anti-spoiler has nothing to do with the intrinsic quality of films themselves (any Hitchcock; Citizen Kane; M; 2001: A Space Odyssey; Stalker; The Exterminating Angel; La Jetée; Blow-up; The Taste of Cherry... are not "bad films"), but with the restrictions imposed on film writing liberty. And film criticism is not exclusive to pre-screening reviewing (where we kinda expect the plot synopsis to respect the surprise for the virgin spectators). Like Rosenbaum says, if we can re-watch a film over and over, knowing the plot by heart, without feeling cheated, we can also read another kind of film writing that doesn't focus on superficial pre-screening recommendations : serious filmic criticism (wherein some spoilers are inevitable).
Spoiler (see: Wikipedia) :  Any element of any summary or description of any piece of fiction that reveals any plot element which will give away the outcome of a dramatic episode within the work of fiction, or the conclusion of the entire work.
A spoiler reveals the story, but doesn't ruin a film for ever! It is possible to rewatch a film and enjoy it, even knowing what happens. Knowing classic stories, their main arcs, their premise and conclusions, and being able to talk about them, to make references, to produce parody or homages... is what constitutes general culture generations after generations. It's not the mysteries of top-secret plots that consolidate society around a common culture.
"Some people’s obsessive preoccupation with spoilers has been driving me batty lately. It isn’t only among moviegoers; many fiction readers are equally afflicted. [..] Give me a break. Is this form of worry a fit activity for grown-ups? [..] The weird metaphysical implication of spoilers is that moviegoers and readers who fret about them want to regain their innocence, perhaps maybe even their infancy, and experience everything as if it were absolutely fresh. From this standpoint, we shouldn’t even know what films we’re going to see in advance, or who stars in them, or who directed them, or what they’re about, or perhaps even where they’re playing. Just so we can experience the bliss of being taken there by benevolent parents."
In defense of spoilers, Jonathan Rosenbaum, Chicago Reader, 2006

Movie spoilers and Spoiler movies

It is obviously the movie industry that has implanted this irrational fear of spoilers in the mind of the mass audience... because it helps to boost their sales. Indeed, curiosity killed the cat. Or more trivially, if you warn the mouse about the violent slap after that delicious bite into the piece of cheese, you'll never catch a mouse. In other words, a spectator who has minimal information about a film, might be tempted to buy a ticket anyway, out of curiosity : inflating box office numbers with an audience that would not have watched it if they knew it didn't correspond to their taste.

If the film is bad, it's better to shut up the reviewers as much as possible, so that readers won't believe mere opinions, legally deprived of backed up evidences. More consumers paying before being disappointed! The take-the-money-and-run type of first weekend marketing strategy.
If the film is good, the whole mystery sustained by actors, marketing campaign, reviewers and the spectators who have already seen it, who only spread the buzz with subtle spoiler-free ellipses and circumnavigations, will inevitably push more curious spectators to buy a ticket, to know what it's all about, to be part in turn of this secret community of "people who can speak freely about spoilers amongst themselves". Even if in the end, the film wasn't worth all the extrapolated fantasy that mystery alone generates because the imagination runs wild (most often favourably) when we can't put definitive words on actual things. Again, more consumers than what the film would attract by itself (without the mystery marketing tactic).

Ironically, the movie industry doesn't see any problems with selling a movie on DVD that everyone has already seen in theatres... Not only the plot and ending is spoiled for this potential consumer demographic, but the ENTIRE film too, yet they sell us completely spoiled meat, without any precautions or remorse. Double standards! Same with re-runs on TV, it is not perceived as a waste of air time and money even if "spoiled movies" allegedly do not attract audience.

This is bullshit. Responsible spectators are able to figure out whether a 5 lines synopsis, or a 5 pages analysis may or may not spoil an entire film. The film pages of a newspaper or a blog are probably the easiest things to avoid if you worry about being spoiled. Water-cooler conversations, eavesdropping, TV shows... might catch you off guard, and you only figure out that you didn't want to hear that when it's too late. 


Now about the legitimacy of spoiler-prohibition, in particular cases.

Reviewers ought to be responsible too. Obviously, if you're only writing a capsule review, it is not worth spoiling anything in the film, just stick to generalities and elements that won't put the potential spectator ahead of the film, instead of being dragged along by the suspension of disbelief. First, because this kind of pithy comments are designed solely for readers who haven't seen the film yet. Secondly because readers who will not go watch that film, will find even less interest in the revelation of these spoilers. Thirdly because you have to deserve the privilege to cite a sensitive plot element, by dedicating time and words to the utilization of these unfortunate spoilers.
A writer must not spoil gratuitously, out of pure perversion : I know something you don't know, and I will rub it in your face to make myself look good. (see: 100 Movie Spoilers in 5 minutes) That is pointless and stupid.  Yet we see that going on with a lot of reviews. Writers who reject the anti-spoiler policy, and just list spoiler after spoiler to show off, without making any productive use out of it. This is irresponsible. If you do not need a certain spoiler to make any worthwhile point at all, just stay away from spoilers.

Also, before resorting to spoilers, you should always make sure it is otherwise impossible to use cunning phrasing that will spare the virgin readers, while hinting at a very precise detail that only someone who has seen the film would understand. This is part of the literary skills required to be a good reviewer! And it is not that hard to use ambiguous words, or only implicit half-truths that do not reveal anything specific explicitly, thus saving the mystery for the future audience.

If you must reveal something that might pre-condition the reader into expecting something along the plot, or put them in an anxious wait for a detailed scene (which trailers do all the time), then it is really going to alter the spontaneous responsiveness of these readers during the film. The wording of your article, or even it's paragraph structure should unmistakably announce the cursory analysis incoming. You don't have to spell out "spoiler alert" either, this is very infantilizing (like Rosenbaum says). Just show a little bit of curtsy and do not start a sentence with a spoiler coming out of nowhere, without the reader being able to realize it is going to happen.

Related:

21 août 2010

Ethics according to FIPRESCI

"The Ethics of Film Criticism" by Chris Fujiwara, 28 Feb 2010, published at Undercurrent #6, April 2010


DICTIONARY DEFINITION
"Chris Fujiwara didn't choose the topic, it was thrust on him." (FIPRESCI website)
Chris Fujiwara : "I guess in a way I am a little afraid of the word ethics"
I don't think he attempted at any point to engage with issues on an ethical level. And most of the so-called responsibilities he comes up with deal with either the pragmatic modus operandi of film journalism, or film appreciation, neither of which have to do with ethics... It takes 15 seconds to pick up an erudit book from your bookshelf, or to type in the word "ethic" in Wikipedia on your computer. This little "waste of time", ultimately pays off. But then again, if you need to do that, maybe you shouldn't patronize your audience with a phony lecture on "ethics"...
"Although the terms ethics and morality may sometimes be used interchangeably, philosophical ethicists often distinguish them, using ethics to refer to theories and conceptual studies relating to good and evil and right and wrong, and using morality and its related terms to refer to actual, real-world beliefs and practices concerning proper conduct." (Wikitionary)
Life and Death matters, Human Rights, Justice or Universal Truth are above individual particularities, above professional rules, above social conventions, above the human law.
Cinema is a trivial activity, as far as ethical philosophy is concerned. We don't judge the ethical standard of spectators for watching a crime scene, or critics for praising a "bad" film.

Deontology is the branch of philosophy that will examine the moral obligations, the moral rules, the moral consequences at stake within a given profession (film criticism).

Fujiwara delineates the responsibilities of film criticism on a philosophical plane (so says he...), with a vocabulary barely clear enough for psychology (as symptoms!) or folksonomy ("enthusiasm", "favorable", "absence", "ambiguity", "unfamiliar", "strangeness", "power", "badness", "experience"...), just like Adrian Martin leaves ethics up to "intuition" (see below). This is no philosophical lecture.


CRITICAL RESPONSIBILITY

In 2006, doctor in Philosophy, Professor Adrian Martin discussed the same question, under a title best suited to the subject : "responsibility" [PDF]. Although he does drop the E word a few times.
Adrian Martin : "[..] I realized that everyone working on such a publication must be able to draw a line - a line over which they will not cross. An ethical line. In concrete terms, that means being able to say, absolutely, what kind of thing you are not willing to publish, under any circumstances. [..] one must strive for an ethical standard in on-line publishing, and not let the moral slippery slide begin.
That slippery slide is usually inaugurated, in the film magazine business, by one thing: money. And most particularly: advertising. [..]"
he continues:
"This is the ethical responsibility of a film magazine: to seek an alternative, and then to communicate it, understand it, transmit it. [..]
But once, again, an ethical orientation is possible: a direction, an intuition towards the future."
He begins with "conflict of interest" which is one of the main issue within criticism deontology. So this passes as ethics just fine. Then somehow he slides in distant territories where giving attention to non-commercial films, counter-culture, intuitions become ethical problems... Covering the "wrong" films (define "wrong" in philosophical terms please!), ignoring whole areas of cinema, refusing to be pedagogical is not "immoral", it's just being partial, short-sighted and plain stupid for an educator. But nevermind. The word "responsibility" is definitely more adequate for this topic.
Fujiwara doesn't even acknowledge the possibility of a conflict of interest in his article...

And that's a text that the guy wrote once for an oral speech and then REVISED it (really?) for a publication in Undercurrent.
The fact that a doctor in philosophy let his Undercurrent co-editor publish such mumbo-jumbo is itself a case of unethical complacency. But I guess if he approved, he must have found traces of philosophy in there, or he's a bad friend to let Chris embarrass himself and do nothing about it.


THE "ETHICAL" FILM CRITIC

According to Fujiwara there are two ways for a critic to be "ethical" responsible:
1. to be pro a certain cinema and con another kind of cinema (responsibility to ALL cinema)
2. (responsibility to ONE film)
And obviously you have the choice to pick one or the other : Text OR Context. He suggests that a critic could do one without the other. For someone uncomfortable with dogmatic categories, he's pretty binary on this one.

Apparently the critic lives in a manichaean world devided between good cinema and bad cinema (existing or hypothetical films). He doesn't define which is which, but it's about "past" (?) and "future" (?), about "validity" (?), about honesty (we could maybe relate to this one at least in abstract terms), about "personal vision" (?) and about "society" (?). Wait, he defines his own breed of vision by a word list : "absence", "ambiguity", "space for reading"... get whatever you can from that, cause he aint gonna explicit what they correspond to in terms of "cinema validity". I suppose he believes this word dropping was self-explanatory.
I don't know if all "ethical critics" are meant to share the same dichotomies, good v. bad (thus defining THE only single correct cinema), or if every "personal" visions are each ethical in their own way (thus subverting ethics to individual subjectivity)
Chris Fujiwara : "So the ethical question of someone in this position becomes: what justifies my judgment? Am I merely recording what I like and what I don't like?"
Again, being emotional, subjective, summary, random is not immoral. Even for a critic. It's just bad (or incomplete) practice. You don't need to characterize it as "unethical" to rule out such flimsy attitudes from cinema literature. It's wrong, not in ethical terms, but in practical terms : it's against the very professional PURPOSE of art criticism, on a basic level (before any philosophical levels).


STRANGENESS
"[..] remain alive to the possibility of the new and unfamiliar.
That possibility always exists. In any important work, there is a strangeness that is irreducible. If it lacks this strangeness, it is not a work that we can seriously discuss in aesthetic terms.
The strangeness is something that sticks, that resists being easily described, much less made into a formula [..]"
The word is vague enough to change its definition however suits you, and make your favourite films "strange", and films you dislike "not strange enough" to dismiss everybody else's favourite films. Clearly this is not helping film criticism to subordonate the "seriousness" or "worthiness" of a film to such an intangible concept. The examples cited didn't enlighten me.
Besides it doesn't mean anything. Even if you defined "strangeness" in unequivocal aesthetic terms, it's always in the eye of the beholder. And to assume that "familiarity" is automatically disqualifying is pointless. As much as I prefer "strange films" (probably my own idiosyncratic definition of "strangeness"), it's not because a film is inexplicable that it will be great, and vice versa. Actually this contradicts the goal of film theory to EXPLICIT film language.
I'm pretty sure the everyday layman will call "strangeness" what they can't quite pinpoint in art, but art critics need to go a little bit deeper, I think.


CATEGORIES
"[..] But isn't there something purely outside category that we fail to respond to when we meet the film in such a way? Something that might even be a challenge to our categories?
Yet how else is it possible to "account for" a "power" other than by using the categories we already have? And if we must grant to every work that comes along the potential to transcend or tear down our categories, what are bringing to the work, what does criticism do? Is there even criticism where there are no categories?
The best answer I can see is that we don't bring just our categories, but our ability to pay attention, and, in fact, we are better off pretending we have no categories, throwing them away at the moment we approach a film as critics (but keeping them close by for when we need them as historians and theorists). "
I would say that throwing away what he refers to as "categories" is the first irresponsible attitude a critic could have... Tabula rasa criticism, theory-less impressions, guesstimations and speculations. Are you trying to persuade yourself that you are allowed to talk about cinema without knowledge, or are you actually trying to define the criticism praxis through empiricism? Either way it's no ethics, and passing THAT (which is your personal interpretation of what Film Theory should be) as a philosophical rightness for everyone else is kinda wrong... I mean, you may argue that categories are sometimes invalid or self-limited or failing us; but you shall not define this controversial opinion into a universal truth, and that's for sure.


NEUTRALITY
"We also have a responsibility not to surrender to the overwhelming power of the film in a kind of ecstatic fusion, but to remain neutral before it. Not neutral in the manner of a judge who evaluates from a great height, applying invariable standards."
Yes neutral, in the sense of NEUTRAL. Don't be afraid of the word. Embrace the fact that claiming to deserve the right to judge somebody else's work puts you in an elitist spot, de facto! Or do something else than film criticism.
Keeping our subjectivity in check (which is different from erasing subjective impressions) means maintaining an objective mind.


SELF-CONTRADICTION

One of the advantages of being immune to ethics is that self-contradiction doesn't really distract your train of thoughts.
"the critic has to figure out how to guard against too-easy assimilations and comparisons "
like to mix up ethics with professional duty maybe?

"[..] these days I usually write only on things I want to write about, and these are usually films that for one reason or another I feel close to."
"The danger of love is that it seems to relieve us of the responsibility to speak. Not just the ability, which can also happen, but the responsibility. And the critic can never be without the responsibility to speak."


"ETHICAL" URGENCY

Responsibility to : (from less urgent to most urgent)
1. the reader
2. the filmmaker
3. the (film) community
4. myself

I'm confused by his reverse urgency order... the most urgent comes last on his list? Is it a suspense effect? If it is a list of priorities, then "myself" should be first. And not because it's the most important, but because it's the necessary pre-condition to engage with anything else onward. It's a matter of knowing yourself, in order to gauge what is your relation to others, to objects, to the world. It is primordial, but it's the less important, it doesn't mean you're egotical if you cite yourself first (in case there was a doubt here).
Adrian Martin : "[..] no matter what critics think they are saying or not saying in their writing, they are betraying themselves, giving away their deepest selves, their full system of beliefs and values, at every single moment. It is important for every critic to come to a realisation of this truth. What you think about music and art, what you think about sex, what you think about family and friendship, what you think about politics and history: it's all there, plainly there, for everyone to read in what you write, in your slightest expression, your smallest turn of phrase. Any critic's biases are always going to become apparent - so it is better to master those biases, use them, include them, be up front about it them. Or else, those biases will rule you, like nasty unconscious impulses, and you will end up looking like someone who has a sinister agenda, an axe to grind."
Being objective doesn't mean to erase your Self, to become insipid and interchangeable... it means being aware of your own limitations and your predilections, therefore most adapted to calibrate your personal vision, your apprehension of somebody else's art, your place in the world.

As for the reader, it is merely a rhetorical commitment to your readership, in case you expect to become popular or famous. There is absolutely no imperative to please a hypothetical reader when writing about film, other than to sell copies of the journal you work for (which is an entirely different logic!) Just like there is no imperative, a priori, for an artist to fulfill the desire of a potential/hypothetical audience of his/her films. You may make films, or write articles for "Your Public" (whatever that is), but it doesn't fall under responsibilities, much less ethical ones...
If there was no readers, Cinema would still need a critical literature, for the sake of history records. The presence/absence, support/discord of readers (no more than the employers in the film press) are not a limiting factor. It's not readers who decide whether film criticism shall be or not. So I would completely evacuate this item in the list.

For the "film community", I don't get it well... It's not what people say/think today that matters, but how critical texts will sustain a historical legacy, with the critical distance of time.
I would prefer the idea of "Cinema" as a timeless, impersonal, transnational family, like the notion of "Literature", or "Painting", in general, abstract terms, for other arts. Cinema as an Art, as an entity. Yes, the critic has a responsibility towards the art of Cinema, in regard to the history of film criticism and film theory. To fit in the tracks of the revered elders, or to reassess a questionable legacy... but always with solid arguments.


ACTUAL MORAL RESPONSIBILITIES FOR FILM CRITICS
  • Don't lie to yourself, consciously or unconsciously (see point above)
  • Be educated, knowledgeable, insightful; only claim authority on what you master, admit to your blind-spots
  • Be pedagogical, contribute to improve and reinforce film culture. Be attentive to its corruption and its shortcomings.
  • Only criticize and evaluate films you've watch (entirely) in decent conditions, and you feel comfortable dealing with, to do them justice
  • Be fair, open-minded, tolerant, adaptable
  • Be impartial, objective, rational, clear-sighted
  • Be CRITICAL, which means weighing the value of each arguments, your own and those of the artists, the audience or your peers. Not only critical of films, but critical of yourself, of your peers, of the system allowing you to do your job, of society as a whole and of the world we live in. No one, no publication, no film is beyond cross-examination... but the most aesthetically important they are, the deepest your counter-argument ought to be to question them.
  • Be irreproachable : if you want to point to other's mistakes, don't be guilty of making them yourself. One easy way is to contain yourself to your domain of competency.
  • If you're not 100% behind the words of your article, if you're going to blame someone else (your editor, your publication, your sponsor, your readers...) when the content of your article is questioned, think twice and DO NOT let it get published in the first place. Nobody can force you to write anything against your will (unless you live in a dictatorship). So if you get yourself in trouble, blame yourself. That's part of the responsibility tied to exposing your views in public.

N.B. loving cinema, having emotions, having opinions is not a RESPONSIBILITY, it is natural and inherent to EVERY human beings. We don't need a deontological rule to enforce THAT! (Deficient Subjectivity)

If you don't like any or all of these responsibilities, you're not really in a position to judge people and people's artwork. Because it's not just a fun game to show off your taste, it's a privilege granted to those who deserve it. Else, no credibility, no authority, no tribune for your opinions.


* * *

I welcome the publication of educational articles on critical responsibilities, of course. If you take out the word "ethics" from this article, the advice he gives there are all good to improve film culture and the practice of a respectable discipline.
But when you give referential moral standards it's better to get it right, isn't it? Or else people who really need a solid moral framework will be further confused and misdirected. The fact FIPRESCI got their ethics wrong is proof that film culture is badly in need of better education on this subject.

I wonder if everything is all clear in his mind (not surprising he wants to discard big concepts and intellectual categories). It is so deceiving to sell these talking points under the label "ethics". It is not helping. Morality is no business to toy with, it's already complicated enough for philosophers who master it, no need to mash it all up to pieces. What kind of audience would benefit from such lecture??? Even a high-school class would deserve better than this type of "philosophy" vulgarisation... Who reads Undercurrent? Philosophy-illiterates?

Who is it again who said : "There's nothing I like less than bad arguments for a view that I hold dear." ;)

Oh I get it. The only possible explanation is that I'm wrong, and I was unable to understand this deep treatise in Philosophy. And that all the happy bloggers did understand it before linking to it. So keep spreading misinformation to dumb down film culture in guise of "fixing" it with grandiloquent patronizing lectures about pseudo-philosophy. Why not?

Related :

03 mars 2010

Intolerance (R. Dawkins)

Richard Dawkins :

"I think there is a difference between arguing robustly against somebody and being intolerant of them. Intolerance is refusing to listen, or not bothering to argue because you sort of simply think they're beyond the pale. I suppose I occasionally do that - but who doesn't? - when you're faced with some of the provocations that one occasionally gets. But if somebody is honestly interested in working together to get to the truth, if they're ignorant - we are all ignorant of something, you know, about most things - I'm very very happy to have a discussion with anybody who I hope is amicable. If I feel somebody is deliberately deceiving because they've got some sort of agenda, I might be intolerant of that."

30 novembre 2009

26 septembre 2009

Critical Fallacy 11 : Egocentrism

"It's too big, it's too wide | It's too strong, it won't fit | It's too much, it's too tough | I talk like this 'cause I can back it up [..] Some call it arrogant, I call it confident | You decide when you find on what I'm working with [...] Ego so big, you must admit | I got every reason to feel like I'm that bitch"
Beyoncé (Ego, 2008, on the album I am Sasha Fierce)
A critic is an individual human who develops a judgement based on personal preferences, like anyone else of course. Unfortunately, when taste becomes the only referential for every opinions issued on a film, the level of critical insight lowers considerably.

ME. ME. ME.

Assuming whatever affects you, influences you, shocks you, makes you think and dream is somehow universal therefore applies to everybody else, assuming that the expression of your own taste will set everyone else's taste in tune is the delusion of the infant whose psyche is underdeveloped. The infant believes to be the centre of the universe and that people around think exactly alike. Later we learn that taste is particular and personality is what makes everyone unique.
Each viewer can relate to a film for different reasons and the reaction can be totally contrary due to taste differences, even if the rational understanding of the film is equivalent.
That's why the debate of taste preferences is left to the basic audience chatting up what they experienced outside the theatre. Writing on a film as a critic involves going beyond this immediate state of personal impressions (self-indulgent preferences, self-reflexive experiences) otherwise the review will be entirely interchangeable with anybody else's report on the film... not because of the opinionated stances it takes, but for its level of superficiality.
Taste is equally shared among people. The taste of a film critic is no better/finer/more authoritative than any average viewer's. In fact when it comes to subjective appreciations, the critics' taste is probably less spontaneous, less genuine than the general audience (who is not conditioned by theories, trendspotting obsessions, "professional" fetishism, friendly acquaintances with people working in the film industry...) The critic fabricates a certain sophisticated taste, based on knowledge, canons, compulsive viewing, this taste becomes more objective, more informed, more reasonable, more based on facts and understanding than the fully emotional response of a common movie goer. So critics can't operate within total subjectivity and shouldn't deceive their readers by pretending what they offer is pure taste and impressions.


Lorena Cancela : "Or why — if most teachers celebrate Godard's inserts or interruptions in a film as the introduction of the first person, as the presence of a voice calling for attention — can't they accept that someone uses the first person in writing as a way of saying "Hey, here I am"? "

Klaus Eder : "[..] you start, as a film critic, on a white sheet of paper or an empty monitor and it's always painful to find the first sentence, to write something. And you write about yourself. I'm deeply convinced that, if you read film critics, you'll probably understand more about the critic writing it than about the film. About his personal humor of that day. You slept, you didn't sleep well, you had some problems with your wife or your lover. I mean, it's all in there. "

Adrian Martin : "Now the gut response is not the be-all and end-all of film criticism, but you've got to start with the gut response. Hopefully, it travels from your gut to your head at some point and you write something intelligent — but you've got to trust your own gut response."

David Bordwell : "Most orthodox criticism overdoes opinions, which create the critic’s professional persona. Soon opinions crystallize into tastes, and the persona overshadows the films."
Well, the first person is indeed preferable to the impersonal style using third person, "we", indefinite subject or infinitive verbs... Because the writer should endorse his own opinions when they are just opinions, and distinguish that from factoids and general wisdom that belong to culture and are not based on impressions/assumptions. The first person corresponds to the acknowledgement of the writer of his unique personal perspective. I care less for its stylistic advantages than for its inherent qualification of a point of view and discriminate the levels of reliability of informations contained in the article.
It's OK to let the ego speak, to express personal opinions, to share subjective interpretations, to throw tentative assumptions, to suggest speculative theses. But it's better to make it clear who speaks, where these statements come from, since the journalist publishes informations for the mass that might misinterpret the level of truth of a sentence. Good critics shouldn't build a reputation on such misunderstandings.
Read also Leo Charney's article : "Common People with Common Feelings" on Pauline Kael. (in my previous post)
That's why I believe film criticism is a collective action, one nurtured by the ego and subjectivity of many, to form an ensemble of perspective that balance eachothers. Film culture is not the sum of unilateral authoritative statements imposed by a self-appointed chosen few who say "I'm a film critic so you must watch what I like". Only the plurality of voices, the checks and balances, the self-criticism, the open debate of opinions, the mutual engagements with eachother's ideas could build an accessible film culture.

JP Coursodon : "I consider myself a fairly ordinary film viewer, but I have never expected film to be the purveyor of wish fulfilment. I never expected a movie to fulfill any wish I might have. I never went to a movie with any kind of 'wish' that might somehow be 'fulfilled' by the experience of watching the movie. I don't even comprehend the concept of wish fulfilment. I can't believe that I am a freak exception and everybody else goes to movies for fulfilling some wishes. Maybe I'm in denial... JPC"
Fred Camper : "Yes, I don't come here [a_film_by] to "have fun" either. I also don't go to films to "have fun." There's nothing wrong with fun, but there are other kinds of experiences in life, and great cinema offers something different."
Here is the difference between the regular audience and the professional viewer. I could as well say the difference between the casual movie goer (who is a consumer paying to receive a guaranteed entertainment) and the art lover (who visits a "museum" devoutly, with respect for the work, with understanding, with humility).
The consumers expect a service, a gain, a return for their money. They don't care who did it, or why and how, they don't care for excuses, for explanations, for messages. All they want is to get the entertainment they ordered, to kill time, to feel good, to escape daily life, to forget their problems. They are in an egocentric attitude, where the movie should come to them or fail. That's why the audience may be disappointed by a film for many different reasons, because it didn't match the expectations they built up for this movie, or their idea of an enjoyable night-out at the movies.
The critic goes towards the film, the filmmaker, in order to find the clues, to find what the auteur had to say, to offer. This is a forward pull in the direction of the film, a film-centric perspective.
This is a very different process. And if critics tell you they can predict what your ego wants in movies, what will be your favourite movies... they are lying. A film writer shouldn't make a business of dictating preferences, being a taste maker.
A critic is there to give readers all the elements necessary for you to judge for yourself if it fits your need or not, to help you enter the world of the film, to accompany you down the labyrinth.
Adrian Martin : "There is something in criticism I value perhaps above everything else: it is what I can call the ‘personal voice’. I do not mean the autobiographical or confessional content of writing, which often bores and irritates me – and, in fact, most writers ‘in person’ are absolutely nothing like what you imagine them to be from their writing! No, I mean the way in which an individual writer can communicate and draw you into his or her own ‘system’, their way of seeing, feeling and processing films, as well as the world."
Cinemascope.it (issue 7) PDF
___
  • See illustration here

13 mai 2009

Critical Fallacy 10 : Insularity

Insularity is the tendency of critics to look outside their windows, without making the effort to look behind the corner if the weather is changing, let alone checking out beyond the horizon, on the planet cinema as a whole, to properly contextualize whatever aesthetic trends they come up with to qualify domestic "sensations", and speculate on cinema without any global perspective on the full production of this medium. One can always believe the world is gold when this world is limited to a predefined familiar self-indulgent turf, while ignoring everything outside that could challenge it, especially if it'd pale in comparison to better films, better filmmakers, better cinema
Jonathan Rosenbaum (The House Next Door, 2006) : "To some limited extent, film can be a road into other cultures and other parts of the world, especially considering how isolated America is and how disastrous some of the consequences of those isolations are. You can see that in the newspaper every day. I feel that I am ignorant about the rest of the world, but an obvious way one can at least start to learn is through seeing films from other countries. I think that is an attitude shared by many people that I know. There is always talk about how there is no interest in foreign films, but I don’t think anybody knows what the audience wants. [..]
One thing that has been important to me is in some way to experiment with form in writing, including film criticism. Getting involved with collaborations and exchanges with other writers has also been very fruitful. I have done several books in collaboration with others. Movie Mutations, co-edited by the Australian film critic Adrian Martin, was written by several people from around the world. It’s made up of various exchanges, letters, and so on. Most people’s concept of writing is that it is a very solitary activity, but this was a very social, communal way of working."
Jonathan Rosenbaum (2009) : "[..] this criticism is often found today in different places (i.e., on the Internet and much less often in libraries), that there’s considerably more of it (including academic stuff, omitted from Peary’s survey), that whether or not it’s American is of little consequence (though whether or not it’s in English is vital), and that it’s about many more films than anyone could have possibly had access to between 1968 and 1980."
It's time to realise that since Cinema is one quasi-united phenomenon (as seen at international festivals) therefore Film Criticism is also a one single discourse. Every critic talks about the same films. And English language criticism is hardly limited to the North-American media.
Adrian Martin (Undercurrent, 2006) : "On the general question of reviewing Australian films, I certainly think, for all the reasons that we've been saying, that a film reviewer's contract is with their reader. The contract is not with the film industry, it's not with filmmakers, it's not with the film funding bodies, it's not with the film industry in any way, shape, or form. In other words, the reader has to believe that I am telling the truth about what I felt about that film."

Julie Rigg (Undercurrent, 2006) : "We shouldn't run a sheltered workshop for filmmakers just because they're local."

Lorena Cancela (Undercurrent, 2006) : "There are few occasions on which we Argentinean film critics are asked to discuss our own practice or what we have said or written about this or that. In general, the main topic is New Argentine Cinema (but now if it is dead or alive). Sometimes we tend to ignore what our colleagues are doing, or we pretend that we don't care: 'everybody knows what the colleagues are doing, but nobody talks about it.' "
Personally I believe that the only accountability of critics is toward Cinema, the art itself, the abstract entity. If readers and audience are dumb and demand entertainment, flourish style, star ratings and thumbs up/down... I say critics don't owe them anything! It's the habits of readers that participated to the newspaper crisis, so if we'd listen to them the self-promotional studio publicists would have won, and Film Culture would be left to the pundits...

The problem of insularity is not limited to national borders and domestic production. Sometimes it gets even more refined, breaking up national cinema in smaller territorial niches, defended by their guardians, who justify their own existence by calling the adverse camp "contrarians".

The contrarian fallacy : Armond White vs. the Hipsters (Lost In Negative Space, 2006)


Jonathan Rosenbaum (Chicago Reader, 2000) : "No less typical was the refusal of the New Yorker to give even capsule reviews to either Jim Jarmusch’s Dead Man or Andre Techine’s Thieves, two of the most important U.S. releases of 1996 and the two movies I wanted to discuss on Chicago Tonight. Neither feature was deemed important enough by its film reviewers, yet Dead Man was distributed by Miramax and Thieves by Sony Classics. I don’t think Sony Classics could be blamed for the New Yorker ignoring Thieves; that neglect undoubtedly has much more to do with an overall neglect of foreign-language movies spearheaded by Pauline Kael during her last years as critic there, something that’s become commonplace in virtually all mainstream magazines since."
  • see illustration here

09 novembre 2008

Burdeau : film saviour?

In direct continuity with my post on Conflict of Interests, that was inspired by Emmanuel Burdeau's project to buy Cahiers for himself and turn it into a distribution company, here is his speech to the NYFF crowd (9-27-2008), right after Le Monde announced his "business plan" was rejected.

Thanks to Amanda McCormick for posting the videos of the panel discussion at the Film Comment blog. (see part 2 & 3 on YouTube for Burdeau's speech)
Burdeau : "I'm sure it has been more dramatic here [in the USA], we have noticed for the past 3 or 5 years that more and more movies that we love, made by directors that are really important, famous, they are not released. They have more and more difficulties to be released in France. I'm talking about Abel Ferrara, very famous director in France, his last two movies haven't been sold to any French distributor. I'm talking about, probably one of the greatest filmmakers today : Pedro Costa. He had great articles in Film Comment [Mar-Apr 2007], Art Forum [Sept 2006]... When the films are shown in festival or museum there is always a crowd. And the film was selected in competition in Cannes. But when it was released, 500 people went to see it in 3 weeks time. Whereas on the other hand, at festivals there is 3 times more in one screening. So this is an economical and a critical question: Cahiers du cinéma has always been dealing with films released each week and each month. But what happens is that the most important movies (not only ones made by obscure filmmakers) don't have the most important time of their career in public theatres, but elsewhere, in festivals or in museums... Should we change? Not be a monthly anymore? Should we change the way we organise every issue?"
I totally agree there, the situation is real. It's the proposed solution that is wrong.

It's hard for niche auteurs to keep making films that only festival goers are going to watch... it doesn't payback the increasing cost of film production.
I also agree that the Film Press can no longer wait the cue of local distributors to publish an article in their pages (see my earlier post on Abolish Locale). You know the way critics vaguely mention films when they review a festival, and then wait for the national distribution to publish a full review. This is a tacit rule imposed by the MARKET that critics agree to in order to get access to private screenings. I'm not sure Film Criticism can still function that way, controlled by the Industry, in this day and age.
Because, like Burdeau says above, when the Industry decides not to release a film, this acts as an effective censorship, the Press will not talk about these unreleased films. This may serve the interests of Studios and Distributors (who manage the markets to maximize their profits) but it doesn't serve the auteurs (shelved on a waiting line), the audience (deprived of films that people can see in other parts of the world), nor the critics (who can't speak of films they want to address). This is an absurd situation. The content of film discourse shall not be dictated by the Industry.

Another problem is the fact that low revenue films draw more audience at festivals than in public theatres when they are released nationwide... Only in France could this situation survive, thanks to state subsidies funding movies, distributors and arthouses that don't make profits. So this is another aspect to look at : the direct competition of festival screenings on the subsequent public box office of these small audience films. (see my earlier post on Mushroom Festivals)


The point where I disagree is when he argues that the Film Press (in decline, and in the case of Cahiers, close to bankruptcy!) is the most appropriate patron to support these "unloved auteurs left behind" :
Burdeau: "If Ferrara or Shinji Aoyama in Japan, or Pedro Costa have a really hard time to be released, and when they are released it's a nonsense because no regular viewer goes to see it, then Cahiers should play a political role, militant, activist, and release the films themselves. We're going to become distributors for this kind of films. Some people say : "OK there's going to be a conflict of interest. You cannot be both reviewer and distributor". I don't see it that way. We're talking about obscure filmmakers, they won't make us rich."
No go. And it's not just an ethical issue (conflict of interest)...
If you are aware that this distribution branch won't make you rich, why do you add this to your "business plan" to save Cahiers from its debts? Clearly it puts an additional burden on the already financially struggling magazine! More responsibilities, more investments, more time consumed, more marketing costs...
How will the Cahiers team find resource to adequately support these films (and not ruin them), when the redaction already complains they have TOO MANY films to review each week?
Or maybe the point is to turn Cahiers into a multinational media conglomerate, not only publishing its own books and DVDs, but also distributing films and why not producing them. Thus Cahiers becomes its own self-sustainable bubble. Maybe a great "business plan" but a lame conception of artistic liberties... Was the point of all this to rack up for the Press the subsidies originally destined to Film Creation?

So obviously struggling auteurs won't be saved by a mortgaged magazine (they need solid financial support from a patron of the Arts that will not go down if one film flops), and vice-versa, Cahiers won't be saved by merging with a distribution company (because it would just ruin the reputation of journalism independence, among readers, among auteurs not-supported by Cahiers-distribution, among other distributors-competitors). Even if this new hybrid model was economically viable, which is not, I'm not sure the dubious benefits would overcome the sacrifices in term of ethics and liberties for both parties (the corrupted critics and the auteurs supported).

Why of all people in France or in the world should Cahiers be the only possible saviour of Costa and Ferrara? I know, if there were other options they would have made themselves known by now... since the movies are not released yet to date. But that doesn't mean that Cahiers, or any film magazine company, should stand in for the role of somebody else.
The cinema industry is struggling, fine, let's not jump the gun and turn the industry on its head. If we need a major reform of the cinema circuit, the preferable option isn't to let Cahiers do it all by themselves.

There are people knowing this job better than film critics, people whose job is to distribute films! This is not just a weekend distraction, it's a full time activity, film writers don't have the luxury to give attention to! If you have that much spare time you're probably not covering all the films to review that well.

There are more intelligent/productive propositions to make for a sustainable market welcoming all sorts of films :
We need to convince more investors (who know how to balance a freaking budget!), we need to help them take more risks (with more incentive regulations), we need to update the system of distribution (currently sold out to blockbuster interests), we need to organise a parallel niche market (special for low-revenue films, small crowds, slow turnout because the take-the-money-and-run weekends only work for blockbusters)

Burdeau : "The positive aspect for the crisis, to me, is that we need to understand that the separation between the critical world and the cinema world is not what it used to be 50 years ago when Cahiers was founded. On one hand we have a monthly magazine and on the other hand we have the film shown in the theatre. And to me the internet is really the place that shows that these things have to go together whether we want it or not. When you're writing on a blog, you can have on the same page an article and a piece of the movie or the whole movie. At the same time you can be a magazine and a theatre."
Well, maybe a blog can be a magazine and a theatre, because it grows outside legality and does not abide to journalistic ethics... but the equation is not reversible. This is taking the reality of the Press a little lightly to think that a magazine could just "do like the blogs" ("since they steal all our readers anyway").
To turn Cahiers towards the internet is a mature decision, progressive, inevitable... to embrace Web 2.0, to update more frequently, to engage with your readers, to go international, to be bilingual (or multilingual). Yes, that is great. Everybody wants that.
But the internet is not the excuse to turn a Critic into an imperialistic Movie Tycoon extending its hand on all branches of the industry they are supposed to watch and criticize from the OUTSIDE. If Cahiers goes executive, fine, I'll watch your Costa films, but I'll stop reading your magazine-catalogue, sorry. I don't care for more self-complacent publicity. Maybe that's what you want. You want to give up on Film Discourse, and just champion films by signing them up or not.
Cahiers films Inc. vs. the rest of the world!

23 avril 2008

Critical Fallacy 9 : Conflict of Interest

Critical Fallacy 9 : CONFLICT OF INTEREST

Unlike the interpersonal conflict between the critic and the film being judged, that was developed in the previous Critical Fallacy (Prejudice), this one is a prejudice at the macro level. But it's a moral constraint due to the underlying pressure imposed by the industry to voluntarily influence and limit the freedom of expression of the press and the total liberty of opinion of critics.

I heard "conflict of interest" is not as much an issue frowned upon in the USA as it is in France or in Europe. And this mentality reflects the practice of journalism too. What kind of independence can we expect from critics who are hired by a journal owned by a media-conglomerate including Movie Studios interests?
These media superstructures control the life of a movie from beginning to end, from production to distribution to advertising outlets and even its criticism. The audience might have the illusion to pick from a wide range of choice, to listen to the advice from diverse sides. But in the end the reason we hear and see the promotion for a movie everywhere is rather because of the favouritism of a single head than because it has been endorsed by several independent minds. We live in a media landscape segmented by the exclusive catalogue of a handful of tycoons. A film is nursed, shaped up, funded, bind by contract, cast, produced, edited, advertised, criticised, screened, then re-broadcast on TV, re-sold on DVD, appreciated in a book... by a single commercial interest, the media conglomerate seeking to make money out of it. It's reasonable to mistrust the amount of artistic input in this heavy industrial machine.

Examples of media conglomerates :
  • Rupert Murdoch (Press, Cinema, TV, telecommunication) : The Sun, The Times, [EDIT]The New York Times, 20th Century Fox, Fox TV...
  • Time Warner (Internet, Press, Cinema, TV, telecommunication) : Warner Bros., AOL, New Line Cinema, Time, HBO, Turner Classic Movies, CNN...
  • Disney (Cinema, TV, telecommunication, Radio) : Walt Disney Studios, Touchstone Pictures, Miramax, Pixar, ABC, Disney Channel...
  • Sony (TV, Cinema, Telecommunication, Music) : Sony Pictures, Columbia, TriStar Pictures, MGM, United Artists, Sony TV, Sony Music...
  • Vivendi Universal (Cinema studio, Multiplex, Music, Press) : Universal Studios, MSNBC, Canal+, Universal Music, NBC, Pathé, Gaumont...
  • Le Monde (Press, Book Publication, DVD) : Le Monde, Le Monde diplomatique, Courriers International, Les Cahiers du cinéma, Télérama, Editions de l'Etoile... (about to split under the current financial crisis!)
Where is the independent journalism? Which cinema publication or broadcasting program isn't in bed with Studio or TV interests?
Klaus Eder (April 2006, FIPRESCI roundtable at Undercurrent) :
"I'm always in favor of film magazines because I don't think that daily criticism can contribute a lot to real film criticism. It's too close to all the pressure of the editors, of the film industry, and you know that kind of tendency in film criticism in the mass media to give a service, to give it points, to say "yes, see it" or "no, don't see it." That's not film criticism."
Another side effect of this monopoly of the media industry is how movies are sold as packages to the theatres (i.e. "if you want to screen this blockbuster, you have to also play my other cheap movies"), and the exclusive contracts signed by stars with a certain studio (which explains why some actors are not allowed to play in a movie because it is produced by another conglomerate). Negociations can also become tricky when curating a retrospective, or compiling a DVD collection, or broadcasting a series on TV, as movies may belong to different companies who might veto their participation to annoy competitors.
AO Scott (NYT, July 18, 2006) : Avast, Me Critics! Ye Kill the Fun: Critics and the Masses Disagree About Film Choices :
"So why review them? Why not let the market do its work, let the audience have its fun and occupy ourselves with the arcana — the art — we critics ostensibly prefer? The obvious answer is that art, or at least the kind of pleasure, wonder and surprise we associate with art, often pops out of commerce, and we want to be around to celebrate when it does and to complain when it doesn’t. But the deeper answer is that our love of movies is sometimes expressed as a mistrust of the people who make and sell them, and even of the people who see them. We take entertainment very seriously, which is to say that we don’t go to the movies for fun. Or for money. We do it for you."
However the salary received from a Media conglomerate isn't the only pressure a critic can be subjected to. There is also the psychological pressure, the "off the record" confidences, the risk to jeopardize a long friendship, a mutual respect, a moral debt, loyalty to peers, editors, directors, stars, cover deals, junket favours, private screening access :
Adrian Martin : "To start compromising yourself in terms of the industry, to start worrying about that letter you're going to get from the filmmaker or from the distributors; that's the beginning of the end."

Klaus Eder : "I think this personality of the producer coming and saying, "you know I put my last money in this film and if you don't support it I'm going bankrupt," we know about it. We have it every day. We have also the opposite. We have some distributors coming to some critics and asking, "What do you think of that film?", and if the critic says "nothing particular," that film will not be distributed in that country. This happens as well, and I think this is extending the influence of the critic."
at the Undercurrent FIPRESCI roundtable (April 2006)
"Nonetheless, one must strive for an ethical standard in on-line publishing, and not let the moral slippery slide begin. That slippery slide is usually inaugurated, in the film magazine business, by one thing: money. And most particularly: advertising. The moment you allow advertising onto a site, you have bought into compromise. Can you be truly critical, any longer, of those distributors, exhibitors or publishers who are helping to subsidise your site? It is better – and certainly ethically easier – to ‘fudge’ one’s critical opinions, to keep powerful friends, to hold open the sources of precious revenue. Institutional support – such as might come from a government arts body, a university, a council, a cine-club association or a special public fund – can sometimes come with ‘necessary conditions’ (to promote a national or local cinema, for instance) which can be debated, deflected or subverted; advertising money, however, comes with the pulverising force of capital and its sole aim, which is to sell, to expand itself, and to win passive social consent. This is one of the most socially and politically responsible things that a publication can do: resist complicity with the system, the industry, the establishment. It is easy to be idealistic about this, but idealism often corrodes quickly in a difficult material world. There is so much pressure, one way or another, to conform to the film industry: to cover only those latest films which the commercial industry wants you to see; to engage only in the kind of discourse (pro or con) that ‘greases the wheels’ of the mass movie-going system; to overlook what the cinema of the past has been, or what truly ‘alternative’ cinema is today."

Adrian Martin interview on the "Responsibilities of Film Criticism" at cinemascope.it (PDF, issue #7, Jan-Apr 2007)

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