- Cultural Diversity Awareness -
FILM DISTRIBUTION
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FILM PRODUCTION
Related:
Life In A Day is a historic global experiment to create a user-generated feature film shot in a single day. On July 24, you have 24 hours to capture a glimpse of your life on camera. The most compelling and distinctive footage will be edited into a feature film by Joe Walker, produced by Ridley Scott and directed by Kevin Macdonald.On July 24, 2010, thousands of people around the world uploaded videos of their lives to YouTube (86000 videos; 5000 hours of footage) to take part in Life in a Day, a historic cinematic experiment to create a documentary film about a single day on earth. Now, it's time to watch their story unfold on the big screen. Directed by Kevin Macdonald, Life in a Day wowed audiences at the Sundance (27 January 2011), Berlinale, Panorama (16 Feb 2011) [PDF] and SXSW (16 March 2011) film festivals and during its YouTube world premiere in January.
What is a cultural policy? (protected by the Universal Declaration on Cultural Diversity, UNESCO 2001)
Screening quotas for movies and nationally televised programs or broadcasting requirements for music by national artists.
Financial assistance programs for the performing arts, and for the production, editing and distribution of movies and books, public resources for public radio and television, subsidies for public theatres - this list is long, and no state implements exactly the same policies, fundamentally, each country should have the right to implement the policies it considers appropriate to ensure cultural diversity.
International Federation of Coalitions for Cultural Diversity [PDF]
Article IV: Special Provisions relating to Cinematograph Films
If any contracting party establishes or maintains internal quantitative regulations relating to exposed cinematograph films, such regulations shall take the form of screen quotas which shall conform to the following requirements:
- Screen quotas may require the exhibition of cinematograph films of national origin during a specified minimum proportion of the total screen time actually utilized, over a specified period of not less than one year, in the commercial exhibition of all films of whatever origin, and shall be computed on the basis of screen time per theatre per year or the equivalent thereof;
- With the exception of screen time reserved for films of national origin under a screen quota, screen time including that released by administrative action from screen time reserved for films of national origin, shall not be allocated formally or in effect among sources of supply;
- Notwithstanding the provisions of subparagraph (b) of this Article, any contracting party may maintain screen quotas conforming to the requirements of subparagraph (a) of this Article which reserve a minimum proportion of screen time for films of a specified origin other than that of the contracting party imposing such screen quotas; Provided that no such minimum proportion of screen time shall be increased above the level in effect on April 10, 1947;
- Screen quotas shall be subject to negotiation for their limitation, liberalization or elimination.
| Country | since | Domestic film minimum | Imports restrictions | Domestic share |
| Argentina |
2004
| 4/screen |
16 %
|
|
| Australia |
1935
|
5 %
|
||
| Austria |
1926
| 1 national / 20 imported films |
16 %
|
|
| Brazil |
1932
| 28-644 days |
14 %
|
|
| Canada | - Canadian programs should cover 60% of the total television broadcast time and 50 percent of the time during evening hours (6pm to 12am) - For Direct-to-Home (DTH) broadcast services, more than half of the channels received must show Canadian programs |
1 %
|
||
| China |
1994
| 20 films / year |
61 %
|
|
| Denmark |
1938
|
22 %
|
||
| Egypt |
81 %
|
|||
| EU27 |
35 %
|
|||
| France |
1946
| 40 percent of the TV broadcasting must be exclusively of French origin and additional 20 percent must be of EU origin | 110 since 1960 |
43 %
|
| Germany |
1921
| zero in 1916 |
27 %
|
|
| Greece | 28 days |
10 %
|
||
| Hungary |
1925
|
12 %
|
||
| Italy | - Over 50 percent of the monthly TV transmission time including prime-time programming, is reserved for programs of EU origin - “Seat and screen” quotas which require all multiplex movie theatres of more than 1300 seats to reserve 15-20 percent of their seats, distributed over no fewer than three screens, for showing Italian and EU films |
21 %
|
||
| Japan | abolished in 1945 | quotas on imports lifted in 1971 |
54 %
|
|
| Malaysia |
2005
| 14 days - Broadcasters are required, through licensing conditions, to devote 70-80 percent of airtime to local programming |
13 %
|
|
| Mexico |
1949
| 10% since 1997 |
8 %
|
|
| Portugal |
1927
|
3 %
|
||
| Russia |
24 %
|
|||
| South Africa |
2 %
|
|||
| South Korea |
1962
| 73 since 2007 - Domestically produced programs must cover a minimum of 50% (nonterrestrial) and 80% (terrestrial) of the broadcasting time - Upper limit for the share of total foreign broadcasting time for any foreign films, animation or popular music, from a single country is kept at 60 percent | Registered companies allowed to produce/import 6<26 / 1989 : foreign prints limited to 12 (abolished in 1994) |
46 %
|
| Spain |
1955
| 73-91 days |
13 %
|
|
| Taiwan | abolished in 2001 |
3 %
|
||
| UK |
1927
| 20% since 1935 (The Cinematograph Films Act of 1927, repealed in 1960) |
16 %
|
Cultural exception (French: l’exception culturelle) is a concept introduced by France in General Agreement on Tariffs and Trade (GATT) negotiations in 1993. Some countries had voiced their concerns during the final negotiations of the Uruguay Round that implementation of the GATT principles on cultural goods and services "would undermine their cultural specificity (and unique status), in favour of their commercial aspects".
The purpose of Cultural exception is to treat cultural goods and services differently than other traded goods and services because of the intrinsic differences of such goods and services. Many countries defend the fact that cultural goods and services "encompass values, identity and meanings that go beyond their strictly commercial value". It notably allowed France to maintain tariffs and quotas to protect its cultural market from other nation's cultural products, most notably American films and television. South Korean policy in favor of its movie industry is another example of how cultural exception is used to protect the audiovisual market.
Aujourd’hui nous allons parler de l’image, des images, nous allons parler du cinéma en compagnie de Marie-José Mondzain, une philosophe qui n’aime pas qu’on l’affuble du nom de spécialiste de l’image.
On se souvient de la phrase de l’écrivain Upton Sinclair à propos du cinéma. Elle fut prononcée en 1917 : « Avec le cinéma, disait-il, le monde s’unifie, c’est à dire qu’il s’américanise ».
On pourrait presque dire le contraire aujourd’hui. Avec le cinéma, le monde se fragmente, il y a de plus en plus d’Etats dans le monde, c’est à dire qu’il se diversifie. Mais on pourrait dire aussi que la diversité du cinéma engendre une richesse commune, propre à tous les hommes, au-delà de leurs particularités nationales et culturelles. Ce que Walter Benjamin appelait le fond commun des choses. On pourrait donc dire qu’en même temps qu’il se diversifie le cinéma facilite l’advenue d’un fonds commun de l’humanité, concernant l’environnement, l’amour, la sexualité, la richesse, la pauvreté, tout ce qu’on veut. Et on ajouterait que la désolation, telle celle qui règne dans le parc d’attraction « The World » à Pékin, filmé par le cinéaste chinois Jia Zhang Ke, ne doit pas être un obstacle à cette promesse.
Marie José Mondzain accorde de l’importance à cette question. « En quoi, consistent l’enchantement, la croyance, la magie du cinéma quand ils inscrivent férocement la trace d’un monde désenchanté » se demande-t-elle. …
Oui, en quoi, les images du cinéma, peuvent-elles renforcer notre croyance au monde ?
C’était la question de Rossellini après la guerre …
C’est encore la nôtre aujourd’hui…
Comment témoigner à chaud de guerres civiles ou de conflits? Le silence et l’oubli sont souvent considérés comme les conditions du retour à la paix. Mais lorsque l’apaisement repose sur la dénégation, on sait malheureusement que le retour de la violence est probable.avec :
Écrivains, artistes, cinéastes prennent donc la parole et s’engagent à rendre compte en inventant de nouvelles formes de récit telles que la bande dessinée documentaire ou les films mêlant documentaire et fiction. Comment la fiction – dans le roman, le théâtre, la bande dessinée ou le cinéma – parvient-elle à toucher au plus près cette mémoire immédiate? La création artistique, l’imaginaire, peuvent-ils désamorcer le retour de la violence ? Pourquoi faire appel à de nouvelles formes de récit ? Quelles particularités chaque conflit présente-t-il qui appelle à ce renouvellement? Quels liens se tissent entre la fiction et le travail documentaire basé sur le recours critique aux archives, aux témoignages ?
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| Vann Nath (décédé le 5 Septembre 2011), 1 des 7 survivants des 17000 prisonniers du camp d'extermination S21, face à ses tortionnaires |
"[..] That the wide diffusion of culture, and the education of humanity for justice and liberty and peace are indispensable to the dignity of man and constitute a sacred duty which all the nations must fulfil in a spirit of mutual assistance and concern [..]"
Preamble of the UNESCO constitution [PDF] 16 November 1945
Everyone has the right freely to participate in the cultural life of the community, to enjoy the arts and to share in scientific advancement and its benefits.
Everyone has the right to the protection of the moral and material interests resulting from any scientific, literary or artistic production of which he is the author.
The Universal Declaration of Human Rights, article 27; 10 Dec 1948
"[..] Affirming that respect for the diversity of cultures, tolerance, dialogue and cooperation, in a climate of mutual trust and understanding are among the best guarantees of international peace and security, Aspiring to greater solidarity on the basis of recognition of cultural diversity, of awareness of the unity of humankind, and of the development of intercultural exchanges, Considering that the process of globalization, facilitated by the rapid development of new information and communication technologies, though representing a challenge for cultural diversity, creates the conditions for renewed dialogue among cultures and civilizations, [..]117 signatories member-states (since 2005): Afghanistan, Albania, Andorra, Argentina, Armenia, Australia, Austria, Azerbaijan, Bangladesh, Barbados, Belarus, Benin, Bolivia, Bosnia and Herzegovina, Brazil, Bulgaria, Burkina Faso, Burundi, Cambodia, Cameroon, Canada, Chad, Chile, China, Congo, Costa Rica, Côte d'Ivoire, Croatia, Cuba, Cyprus, Czech Republic, Democratic Republic of the Congo, Denmark, Djibouti, Dominican Republic, Ecuador, Egypt, Equatorial Guinea, Estonia, Ethiopia, Finland, France, Gabon, Gambia, Georgia, Germany, Greece, Grenada, Guatemala, ;Guinea, Guyana, Haiti, Honduras, Hungary, Iceland, India, Ireland, Italy, Jamaica, Jordan, Kenya, Kuwait, Lao People's Democratic Republic, Latvia, Lesotho, Lithuania, Luxembourg, Madagascar, Malawi, Mali, Malta, Mauritius, Mexico, Moldova, Monaco, Mongolia, Montenegro, Mozambique, Namibia, Netherlands, New Zealand, Nicaragua, Niger, Nigeria, Norway, Oman, Panama, Paraguay, Peru, Poland, Portugal, Qatar, Republic of Korea, Romania, Saint Lucia, Saint and the Grenadines, Senegal, Serbia, Seychelles, Slovakia, Slovenia, South Africa, Spain, Sudan, Sweden, Switzerland, Syrian Arab Republic, Tajikistan, Macedonia, Togo, Trinidad, Tunisia, Ukraine, UK, Uruguay, Viet Nam, Zimbabwe
Proclaims the following principles and adopts the present Declaration:
Article 1 – Cultural diversity: the common heritage of humanityCulture takes diverse forms across time and space. This diversity is embodied in the uniqueness and plurality of the identities of the groups and societies making up humankind. As a source of exchange, innovation and creativity, cultural diversity is as necessary for humankind as biodiversity is for nature. In this sense, it is the common heritage of humanity and should be recognized and affirmed for the benefit of present and future generations.
Article 2 – From cultural diversity to cultural pluralismIn our increasingly diverse societies, it is essential to ensure harmonious interaction among people and groups with plural, varied and dynamic cultural identities as well as their willingness to live together. Policies for the inclusion and participation of all citizens are guarantees of social cohesion, the vitality of civil society and peace. Thus defined, cultural pluralism gives policy expression to the reality of cultural diversity. Indissociable from a democratic framework, cultural pluralism is conducive to cultural exchange and to the flourishing of creative capacities that sustain public life.
Article 3 – Cultural diversity as a factor in developmentCultural diversity widens the range of options open to everyone; it is one of the roots of development, understood not simply in terms of economic growth, but also as a means to achieve a more satisfactory intellectual, emotional, moral and spiritual existence. [..]
Article 6 – Towards access for all to cultural diversityWhile ensuring the free flow of ideas by word and image care should be exercised so that all cultures can express themselves and make themselves known. Freedom of expression, media pluralism, multilingualism, equal access to art and to scientific and technological knowledge, including in digital form, and the possibility for all cultures to have access to the means of expression and dissemination are the guarantees of cultural
diversity.
Article 7 – Cultural heritage as the wellspring of creativityCreation draws on the roots of cultural tradition, but flourishes in contact with other cultures. For this reason, heritage in all its forms must be preserved, enhanced and handed on to future generations as a record of human experience and aspirations, so as to foster creativity in all its diversity and to inspire genuine dialogue among cultures.
Article 8 – Cultural goods and services: commodities of a unique kindIn the face of present-day economic and technological change, opening up vast prospects for creation and innovation, particular attention must be paid to the diversity of the supply of creative work, to due recognition of the rights of authors and artists and to the specificity of cultural goods and services which, as vectors of identity, values and meaning, must not be treated as mere commodities or consumer goods.
Article 9 – Cultural policies as catalysts of creativityWhile ensuring the free circulation of ideas and works, cultural policies must create conditions conducive to the production and dissemination of diversified cultural goods and services through cultural industries that have the means to assert themselves at the local and global level. It is for each State, with due regard to its international obligations, to define its cultural policy and to implement it through the means it considers fit, whether by operational support or appropriate regulations.
Article 10 – Strengthening capacities for creation and dissemination worldwideIn the face of current imbalances in flows and exchanges of cultural goods at the global level, it is necessary to reinforce international cooperation and solidarity aimed at enabling all countries, especially developing countries and countries in transition, to establish cultural industries that are viable and competitive at national and international level. [..]"
"Cruising 17 cities in ten countries, everyday people's lives from dawn to midnight are captured with one DSLR with handheld stabilizer. No narration or background music clutter this film - instead, natural sounds recorded in each locale present a true-to-life environment. Amazing perspective opens before your eyes, and the bustle of the cities fills the air. Now you can travel the world right from your armchair."
| 2010 | 2009 | 2008 | 2007 | |
| Total exported titles | 419 | 419 | 403 | 375 |
| Gross BO (€) | 338537170 | 350747471 | 416240687 | 354047926 |
| Spectators | 59872217 | 67227078 | 83219327 | 71724251 |
| Prints | 8007 | 8312 | 8757 | 7604 |
| Importing countries | 64 | 62 | 67 | 50 |
| 2010 | 2009 | 2008 | 2007 | |
| Total titles | 335 | 1887 | 1752 | 1750 |
| Total cumulative runs | 2262 | 7519 | 6406 | 6032 |
| Number of networks/stations | 33 | 124 | 93 | 95 |
| USA 2010 | France 2010 | Korea 2009 | |
| Total titles in theatres | 560 | 419 | 260 |
| Number of countries importing | 150+ | 64 | 41 |
| Gross BO (M$) abroad | 21100 | 423.5 | 14.1 |
| Total titles broadcast on foreign TV | 335 |

Our mission is to collaboratively build a video library of human life experience that reshapes how we as both producers and viewers conceive of cultures, nations and people outside of our own communities.Framed by the arc of the day and conveyed through the intimacy of video, we have slowly and faithfully captured 24 continuous hours in the lives of 10 people from around the world [China, India, Indonesia, Japan, Kazakhstan, Lebanon, Malawi, Serbia, Brazil, USA]. They are screened here in their own right, but also in relation to one another.There is no narrative other than that which is found in the composition of everyday life, no overt interpretations other than that which you may bring to it.By extending the long take to a certain extreme and infusing it with the spirit of cinema verité, we invite audiences to confer close attention onto other worlds, and simultaneously reflect upon their own. The force and depth of human difference and similarity are revealed in this process. Gaps which mark cultural divides feel, at once, both wider and narrower. This sense - that we, as humans, are both knowable and unknowable, fundamentally different as well as the same - opens a space for dialogue.